Power performance: multimedia storytelling for journalism and public relations
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Silvia, Tony (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Malden, MA Wiley-Blackwell 2011
Schlagworte:
Online-Zugang:FRO01
UBG01
URL des Erstveröffentlichers
Beschreibung:"With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book available for professionals and students interested primarily in transmitting news and information on-camera in multi-media formats, rather than working behind the scenes. Writing, reporting, and producing skills are examined specifically in terms of their application to effective communication with the viewing audience of both traditional and new media. A guide to storytelling skills for journalism and public relations in multiple media platforms, including print, broadcast, and the web, this book offers invaluable behind-the-scenes insights and profiles of leading multimedia journalists and public relations practitioners. Practical advice is offered on how to put presentation skills to work and the key ethical issues are addressed. This book will appeal to working professionals seeking to enhance their skills, students, citizen journalists and anyone interested in breaking in to on-camera journalism and public relations."--
Includes bibliographical references
Beschreibung:1 Online-Ressource (607 pages)
ISBN:1444340611
1444342193
9781405198684
9781444340617
9781444342192

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