Business analytics for Sales and Marketing Managers: How to Compete in the Information Age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.Y.
John Wiley & Sons
[2011], ©2011
|
| Schriftenreihe: | Wiley and SAS Business Series
41 |
| Schlagworte: | |
| Online-Zugang: | FCO01 FRO01 UBG01 Volltext |
| Beschreibung: | "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xiii, 242 pages) |
| ISBN: | 9781119200673 1119200679 9781118030363 1118030362 9781118030370 1118030370 9781118030387 1118030389 9780470912867 0470912863 |
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| 100 | 1 | |a Laursen, Gert H. N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business analytics for Sales and Marketing Managers |b How to Compete in the Information Age |c Gert H.N. Laursen |
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a Consumers' preferences / Research |2 fast | |
| 650 | 7 | |a Consumers / Research |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumers' preferences / Research | |
| 650 | 4 | |a Consumers / Research | |
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Datensatz im Suchindex
| _version_ | 1804175970213560320 |
|---|---|
| any_adam_object | |
| author | Laursen, Gert H. N. |
| author_facet | Laursen, Gert H. N. |
| author_role | aut |
| author_sort | Laursen, Gert H. N. |
| author_variant | g h n l ghn ghnl |
| building | Verbundindex |
| bvnumber | BV043393093 |
| collection | ZDB-35-WIC |
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| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043393093 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:45Z |
| institution | BVB |
| isbn | 9781119200673 1119200679 9781118030363 1118030362 9781118030370 1118030370 9781118030387 1118030389 9780470912867 0470912863 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028811677 |
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| owner_facet | DE-861 DE-858 |
| physical | 1 Online-Ressource (xiii, 242 pages) |
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| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | John Wiley & Sons |
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| series2 | Wiley and SAS Business Series |
| spelling | Laursen, Gert H. N. Verfasser aut Business analytics for Sales and Marketing Managers How to Compete in the Information Age Gert H.N. Laursen Hoboken, N.Y. John Wiley & Sons [2011], ©2011 1 Online-Ressource (xiii, 242 pages) txt rdacontent c rdamedia cr rdacarrier Wiley and SAS Business Series 41 "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Includes bibliographical references and index BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences / Research fast Consumers / Research fast Wirtschaft Consumers' preferences / Research Consumers / Research https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200673 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Laursen, Gert H. N. Business analytics for Sales and Marketing Managers How to Compete in the Information Age BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences / Research fast Consumers / Research fast Wirtschaft Consumers' preferences / Research Consumers / Research |
| title | Business analytics for Sales and Marketing Managers How to Compete in the Information Age |
| title_auth | Business analytics for Sales and Marketing Managers How to Compete in the Information Age |
| title_exact_search | Business analytics for Sales and Marketing Managers How to Compete in the Information Age |
| title_full | Business analytics for Sales and Marketing Managers How to Compete in the Information Age Gert H.N. Laursen |
| title_fullStr | Business analytics for Sales and Marketing Managers How to Compete in the Information Age Gert H.N. Laursen |
| title_full_unstemmed | Business analytics for Sales and Marketing Managers How to Compete in the Information Age Gert H.N. Laursen |
| title_short | Business analytics for Sales and Marketing Managers |
| title_sort | business analytics for sales and marketing managers how to compete in the information age |
| title_sub | How to Compete in the Information Age |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumers' preferences / Research fast Consumers / Research fast Wirtschaft Consumers' preferences / Research Consumers / Research |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Consumers' preferences / Research Consumers / Research Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200673 |
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