Managing customers through economic cycles:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
John Wiley & Sons
2010
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively address the unique opportunities, challenges, and risks created by competitive market dynamics driven from changing customer needs and buying behaviours through prosperity, recession, recovery, and the return to prosperity. . The book presents the historic changes in customer behaviour in economic transitions with real world anecdotes of successes and failures of businesses responding to those changes. The examples are underpinned by a straightforward explanation of the "crun |
| Beschreibung: | 1 Online-Ressource (vi, 256 pages) |
| ISBN: | 9781119208570 1119208572 9780470688212 0470688211 9780470662380 0470662387 1282888897 9781282888890 9780470686201 0470686200 |
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Datensatz im Suchindex
| _version_ | 1804175969099972608 |
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| any_adam_object | |
| author | McKean, John |
| author_facet | McKean, John |
| author_role | aut |
| author_sort | McKean, John |
| author_variant | j m jm |
| building | Verbundindex |
| bvnumber | BV043392547 |
| collection | ZDB-35-WIC |
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:43Z |
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| isbn | 9781119208570 1119208572 9780470688212 0470688211 9780470662380 0470662387 1282888897 9781282888890 9780470686201 0470686200 |
| language | English |
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| spelling | McKean, John Verfasser aut Managing customers through economic cycles John McKean Chichester, West Sussex John Wiley & Sons 2010 1 Online-Ressource (vi, 256 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively address the unique opportunities, challenges, and risks created by competitive market dynamics driven from changing customer needs and buying behaviours through prosperity, recession, recovery, and the return to prosperity. . The book presents the historic changes in customer behaviour in economic transitions with real world anecdotes of successes and failures of businesses responding to those changes. The examples are underpinned by a straightforward explanation of the "crun Business BUSINESS & ECONOMICS / Customer Relations bisacsh Business cycles fast Consumer behavior fast Customer relations fast Recessions fast Wirtschaft Customer relations Consumer behavior Business cycles Recessions Konjunkturzyklus (DE-588)4032134-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Verbraucherverhalten (DE-588)4062644-1 s Konjunkturzyklus (DE-588)4032134-4 s 1\p DE-604 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208570 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McKean, John Managing customers through economic cycles Business BUSINESS & ECONOMICS / Customer Relations bisacsh Business cycles fast Consumer behavior fast Customer relations fast Recessions fast Wirtschaft Customer relations Consumer behavior Business cycles Recessions Konjunkturzyklus (DE-588)4032134-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4032134-4 (DE-588)4236865-0 (DE-588)4062644-1 |
| title | Managing customers through economic cycles |
| title_auth | Managing customers through economic cycles |
| title_exact_search | Managing customers through economic cycles |
| title_full | Managing customers through economic cycles John McKean |
| title_fullStr | Managing customers through economic cycles John McKean |
| title_full_unstemmed | Managing customers through economic cycles John McKean |
| title_short | Managing customers through economic cycles |
| title_sort | managing customers through economic cycles |
| topic | Business BUSINESS & ECONOMICS / Customer Relations bisacsh Business cycles fast Consumer behavior fast Customer relations fast Recessions fast Wirtschaft Customer relations Consumer behavior Business cycles Recessions Konjunkturzyklus (DE-588)4032134-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Business BUSINESS & ECONOMICS / Customer Relations Business cycles Consumer behavior Customer relations Recessions Wirtschaft Konjunkturzyklus Kundenmanagement Verbraucherverhalten |
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