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Branded!: How retailers engage consumers with social media and mobility

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Bibliographic Details
Main Authors:	Brennan, Bernie (Author), Schafer, Lori (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey Wiley [2010]
Series:	Wiley & SAS business series
Subjects:	Business BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Branding (Marketing) Internet marketing Online social networks Social media / Economic aspects Telemarketing Wirtschaft Soziale Software Online-Marketing
Online Access:	FRO01 FUBA1 UBG01 Volltext
Physical Description:	1 Online-Ressource (xx, 264 Seiten)
ISBN:	9781119200567 9780470931738 9780470931752 9780470931769

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MARC


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Record in the Search Index

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dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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id	DE-604.BV043392440
illustrated	Not Illustrated
indexdate	2024-07-10T07:24:43Z
institution	BVB
isbn	9781119200567 9780470931738 9780470931752 9780470931769
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028811024
oclc_num	678547156
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owner	DE-861 DE-188
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physical	1 Online-Ressource (xx, 264 Seiten)
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publishDate	2010
publishDateSearch	2010
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publisher	Wiley
record_format	marc
series2	Wiley & SAS business series
spelling	Brennan, Bernie Verfasser aut Branded! How retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer Hoboken, New Jersey Wiley [2010] © 2010 1 Online-Ressource (xx, 264 Seiten) txt rdacontent c rdamedia cr rdacarrier Wiley & SAS business series Business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Branding (Marketing) fast Internet marketing fast Online social networks fast Social media / Economic aspects fast Telemarketing fast Wirtschaft Internet marketing Social media / Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Schafer, Lori Verfasser aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-76867-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200567 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Brennan, Bernie Schafer, Lori Branded! How retailers engage consumers with social media and mobility Business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Branding (Marketing) fast Internet marketing fast Online social networks fast Social media / Economic aspects fast Telemarketing fast Wirtschaft Internet marketing Social media / Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd
subject_GND	(DE-588)7550143-0 (DE-588)7706419-7
title	Branded! How retailers engage consumers with social media and mobility
title_auth	Branded! How retailers engage consumers with social media and mobility
title_exact_search	Branded! How retailers engage consumers with social media and mobility
title_full	Branded! How retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer
title_fullStr	Branded! How retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer
title_full_unstemmed	Branded! How retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer
title_short	Branded!
title_sort	branded how retailers engage consumers with social media and mobility
title_sub	How retailers engage consumers with social media and mobility
topic	Business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Branding (Marketing) fast Internet marketing fast Online social networks fast Social media / Economic aspects fast Telemarketing fast Wirtschaft Internet marketing Social media / Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Business BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Branding (Marketing) Internet marketing Online social networks Social media / Economic aspects Telemarketing Wirtschaft Soziale Software Online-Marketing
url	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200567
work_keys_str_mv	AT brennanbernie brandedhowretailersengageconsumerswithsocialmediaandmobility AT schaferlori brandedhowretailersengageconsumerswithsocialmediaandmobility

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