Branded!: How retailers engage consumers with social media and mobility
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2010]
|
| Schriftenreihe: | Wiley & SAS business series
|
| Schlagworte: | |
| Online-Zugang: | FRO01 FUBA1 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (xx, 264 Seiten) |
| ISBN: | 9781119200567 9780470931738 9780470931752 9780470931769 |
Internformat
MARC
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| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Social media / Economic aspects |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804175968833634304 |
|---|---|
| any_adam_object | |
| author | Brennan, Bernie Schafer, Lori |
| author_facet | Brennan, Bernie Schafer, Lori |
| author_role | aut aut |
| author_sort | Brennan, Bernie |
| author_variant | b b bb l s ls |
| building | Verbundindex |
| bvnumber | BV043392440 |
| classification_rvk | QP 650 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn678547156 (OCoLC)678547156 (DE-599)BVBBV043392440 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043392440 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:43Z |
| institution | BVB |
| isbn | 9781119200567 9780470931738 9780470931752 9780470931769 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028811024 |
| oclc_num | 678547156 |
| open_access_boolean | |
| owner | DE-861 DE-188 |
| owner_facet | DE-861 DE-188 |
| physical | 1 Online-Ressource (xx, 264 Seiten) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC ZDB-35-WIC 2018 ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley & SAS business series |
| spelling | Brennan, Bernie Verfasser aut Branded! How retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer Hoboken, New Jersey Wiley [2010] © 2010 1 Online-Ressource (xx, 264 Seiten) txt rdacontent c rdamedia cr rdacarrier Wiley & SAS business series Business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Branding (Marketing) fast Internet marketing fast Online social networks fast Social media / Economic aspects fast Telemarketing fast Wirtschaft Internet marketing Social media / Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Schafer, Lori Verfasser aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-76867-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200567 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Brennan, Bernie Schafer, Lori Branded! How retailers engage consumers with social media and mobility Business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Branding (Marketing) fast Internet marketing fast Online social networks fast Social media / Economic aspects fast Telemarketing fast Wirtschaft Internet marketing Social media / Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 |
| title | Branded! How retailers engage consumers with social media and mobility |
| title_auth | Branded! How retailers engage consumers with social media and mobility |
| title_exact_search | Branded! How retailers engage consumers with social media and mobility |
| title_full | Branded! How retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_fullStr | Branded! How retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_full_unstemmed | Branded! How retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_short | Branded! |
| title_sort | branded how retailers engage consumers with social media and mobility |
| title_sub | How retailers engage consumers with social media and mobility |
| topic | Business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Branding (Marketing) fast Internet marketing fast Online social networks fast Social media / Economic aspects fast Telemarketing fast Wirtschaft Internet marketing Social media / Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Business BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Branding (Marketing) Internet marketing Online social networks Social media / Economic aspects Telemarketing Wirtschaft Soziale Software Online-Marketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200567 |
| work_keys_str_mv | AT brennanbernie brandedhowretailersengageconsumerswithsocialmediaandmobility AT schaferlori brandedhowretailersengageconsumerswithsocialmediaandmobility |