The handbook of online and social media research: tools and techniques for market researchers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Wiley
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | FRO01 FWS01 FWS02 UBG01 UEI01 Volltext |
| Beschreibung: | Includes bibliographical references and index "Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"--Provided by publisher "The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xix, 441 S.) |
| ISBN: | 0470971371 0470972335 1119206111 9780470971376 9780470972335 9781119206118 |
Internformat
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Datensatz im Suchindex
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| author | Poynter, Ray |
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| dewey-full | 658.8/3 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Electronic eBook |
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| id | DE-604.BV043392323 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:12:42Z |
| institution | BVB |
| isbn | 0470971371 0470972335 1119206111 9780470971376 9780470972335 9781119206118 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028810907 |
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| physical | 1 Online-Ressource (xix, 441 S.) |
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| publishDate | 2010 |
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| publisher | Wiley |
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| spellingShingle | Poynter, Ray The handbook of online and social media research tools and techniques for market researchers Business BUSINESS & ECONOMICS / Marketing / Research bisacsh Internet searching fast Marketing research fast Social media fast Wirtschaft Marketing research Social media Internet searching Soziale Software (DE-588)7550143-0 gnd Internet (DE-588)4308416-3 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4308416-3 (DE-588)4037630-8 |
| title | The handbook of online and social media research tools and techniques for market researchers |
| title_auth | The handbook of online and social media research tools and techniques for market researchers |
| title_exact_search | The handbook of online and social media research tools and techniques for market researchers |
| title_full | The handbook of online and social media research tools and techniques for market researchers Ray Poynter |
| title_fullStr | The handbook of online and social media research tools and techniques for market researchers Ray Poynter |
| title_full_unstemmed | The handbook of online and social media research tools and techniques for market researchers Ray Poynter |
| title_short | The handbook of online and social media research |
| title_sort | the handbook of online and social media research tools and techniques for market researchers |
| title_sub | tools and techniques for market researchers |
| topic | Business BUSINESS & ECONOMICS / Marketing / Research bisacsh Internet searching fast Marketing research fast Social media fast Wirtschaft Marketing research Social media Internet searching Soziale Software (DE-588)7550143-0 gnd Internet (DE-588)4308416-3 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Business BUSINESS & ECONOMICS / Marketing / Research Internet searching Marketing research Social media Wirtschaft Soziale Software Internet Marktforschung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206118 |
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