The buying brain: secrets for selling to the subconscious mind
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
© 2010
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 UBT01 Volltext |
| Beschreibung: | Includes bibliographical references and index If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k |
| Beschreibung: | 1 Online-Ressource (xii, 252 pages) |
| ISBN: | 0470646780 0470646845 1119200075 1282756036 9780470646786 9780470646847 9781119200079 9781282756038 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043392203 | ||
| 003 | DE-604 | ||
| 005 | 20200309 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160222s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 0470646780 |c electronic bk. |9 0-470-64678-0 | ||
| 020 | |a 0470646845 |c ebk. |9 0-470-64684-5 | ||
| 020 | |a 1119200075 |c electronic bk. |9 1-119-20007-5 | ||
| 020 | |a 1282756036 |9 1-282-75603-6 | ||
| 020 | |a 9780470646786 |c electronic bk. |9 978-0-470-64678-6 | ||
| 020 | |a 9780470646847 |c ebk. |9 978-0-470-64684-7 | ||
| 020 | |a 9781119200079 |c electronic bk. |9 978-1-119-20007-9 | ||
| 020 | |a 9781282756038 |9 978-1-282-75603-8 | ||
| 024 | 7 | |a 10.1002/9781119200079 |2 doi | |
| 035 | |a (ZDB-35-WIC)ocn664565794 | ||
| 035 | |a (OCoLC)838289888 | ||
| 035 | |a (DE-599)BVBBV043392203 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-861 |a DE-703 | ||
| 082 | 0 | |a 658.8/342 |2 22 | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Pradeep, A. K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The buying brain |b secrets for selling to the subconscious mind |c A.K. Pradeep |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c © 2010 | |
| 300 | |a 1 Online-Ressource (xii, 252 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Psychological aspects | |
| 650 | 4 | |a Shopping | |
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing / Psychological aspects |2 fast | |
| 650 | 7 | |a Neuromarketing |2 fast | |
| 650 | 7 | |a Shopping / Psychological aspects |2 fast | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Shopping / Psychological aspects | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 0-470-60177-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-0-470-60177-8 |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-35-WIC | ||
| 940 | 1 | |q UBG_PDA_WIC | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028810787 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079 |l UBG01 |p ZDB-35-WIC |q UBG_PDA_WIC |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079 |l UBT01 |p ZDB-35-WIC |q UBT_PDA_WIC_Kauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175968355483648 |
|---|---|
| any_adam_object | |
| author | Pradeep, A. K. |
| author_facet | Pradeep, A. K. |
| author_role | aut |
| author_sort | Pradeep, A. K. |
| author_variant | a k p ak akp |
| building | Verbundindex |
| bvnumber | BV043392203 |
| classification_rvk | QW 300 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn664565794 (OCoLC)838289888 (DE-599)BVBBV043392203 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03656nmm a2200757zc 4500</leader><controlfield tag="001">BV043392203</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200309 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160222s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470646780</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-64678-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470646845</subfield><subfield code="c">ebk.</subfield><subfield code="9">0-470-64684-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119200075</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-20007-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282756036</subfield><subfield code="9">1-282-75603-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470646786</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-64678-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470646847</subfield><subfield code="c">ebk.</subfield><subfield code="9">978-0-470-64684-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119200079</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-20007-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282756038</subfield><subfield code="9">978-1-282-75603-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781119200079</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn664565794</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)838289888</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043392203</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-861</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pradeep, A. K.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The buying brain</subfield><subfield code="b">secrets for selling to the subconscious mind</subfield><subfield code="c">A.K. Pradeep</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">© 2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xii, 252 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Shopping</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Psychological aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Shopping / Psychological aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Neuromarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Shopping / Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Psychological aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">0-470-60177-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-0-470-60177-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028810787</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBT_PDA_WIC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043392203 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:43Z |
| institution | BVB |
| isbn | 0470646780 0470646845 1119200075 1282756036 9780470646786 9780470646847 9781119200079 9781282756038 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028810787 |
| oclc_num | 664565794 838289888 |
| open_access_boolean | |
| owner | DE-861 DE-703 |
| owner_facet | DE-861 DE-703 |
| physical | 1 Online-Ressource (xii, 252 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC UBT_PDA_WIC_Kauf |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Pradeep, A. K. Verfasser aut The buying brain secrets for selling to the subconscious mind A.K. Pradeep Hoboken, N.J. Wiley © 2010 1 Online-Ressource (xii, 252 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k Marketing Psychological aspects Shopping Business BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Neuromarketing fast Shopping / Psychological aspects fast Psychologie Wirtschaft Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Erscheint auch als Druckausgabe 0-470-60177-9 Erscheint auch als Druckausgabe 978-0-470-60177-8 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pradeep, A. K. The buying brain secrets for selling to the subconscious mind Marketing Psychological aspects Shopping Business BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Neuromarketing fast Shopping / Psychological aspects fast Psychologie Wirtschaft Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)7601901-9 |
| title | The buying brain secrets for selling to the subconscious mind |
| title_auth | The buying brain secrets for selling to the subconscious mind |
| title_exact_search | The buying brain secrets for selling to the subconscious mind |
| title_full | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_fullStr | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_full_unstemmed | The buying brain secrets for selling to the subconscious mind A.K. Pradeep |
| title_short | The buying brain |
| title_sort | the buying brain secrets for selling to the subconscious mind |
| title_sub | secrets for selling to the subconscious mind |
| topic | Marketing Psychological aspects Shopping Business BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Marketing / Psychological aspects fast Neuromarketing fast Shopping / Psychological aspects fast Psychologie Wirtschaft Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Marketing Psychological aspects Shopping Business BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Marketing / Psychological aspects Neuromarketing Shopping / Psychological aspects Psychologie Wirtschaft Verbraucherverhalten |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200079 |
| work_keys_str_mv | AT pradeepak thebuyingbrainsecretsforsellingtothesubconsciousmind |