Positioning for professionals: how professional knowledge firms can differentiate their way to success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
©2010
|
| Schriftenreihe: | Wiley professional advisory services
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Includes index "It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."-- Includes bibliographical references (pages 173-178) and index |
| Beschreibung: | 1 Online-Ressource (188 pages) |
| ISBN: | 9780470877517 0470877510 9781119199939 111919993X |
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| 245 | 1 | 0 | |a Positioning for professionals |b how professional knowledge firms can differentiate their way to success |c Tim Williams |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c ©2010 | |
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| 490 | 0 | |a Wiley professional advisory services | |
| 500 | |a Includes index | ||
| 500 | |a "It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."-- | ||
| 500 | |a Includes bibliographical references (pages 173-178) and index | ||
| 650 | 4 | |a Business / Management | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Williams, Tim |
| author_facet | Williams, Tim |
| author_role | aut |
| author_sort | Williams, Tim |
| author_variant | t w tw |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:43Z |
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| isbn | 9780470877517 0470877510 9781119199939 111919993X |
| language | English |
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| spelling | Williams, Tim Verfasser aut Positioning for professionals how professional knowledge firms can differentiate their way to success Tim Williams Hoboken, N.J. Wiley ©2010 1 Online-Ressource (188 pages) txt rdacontent c rdamedia cr rdacarrier Wiley professional advisory services Includes index "It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."-- Includes bibliographical references (pages 173-178) and index Business / Management BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Success in business fast Wirtschaft Branding (Marketing) Success in business Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-58715-7 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-58715-6 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199939 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Williams, Tim Positioning for professionals how professional knowledge firms can differentiate their way to success Business / Management BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Success in business fast Wirtschaft Branding (Marketing) Success in business |
| title | Positioning for professionals how professional knowledge firms can differentiate their way to success |
| title_auth | Positioning for professionals how professional knowledge firms can differentiate their way to success |
| title_exact_search | Positioning for professionals how professional knowledge firms can differentiate their way to success |
| title_full | Positioning for professionals how professional knowledge firms can differentiate their way to success Tim Williams |
| title_fullStr | Positioning for professionals how professional knowledge firms can differentiate their way to success Tim Williams |
| title_full_unstemmed | Positioning for professionals how professional knowledge firms can differentiate their way to success Tim Williams |
| title_short | Positioning for professionals |
| title_sort | positioning for professionals how professional knowledge firms can differentiate their way to success |
| title_sub | how professional knowledge firms can differentiate their way to success |
| topic | Business / Management BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Success in business fast Wirtschaft Branding (Marketing) Success in business |
| topic_facet | Business / Management BUSINESS & ECONOMICS / Advertising & Promotion Branding (Marketing) Success in business Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199939 |
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