Marketing planning by design: systematic planning for successful marketing strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
Wiley
©2008
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references (pages 303-328) and index Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solv |
| Beschreibung: | 1 Online-Ressource (xviii, 350 pages) |
| ISBN: | 9781119206217 1119206219 9780470745618 0470745614 9780470721674 0470721677 |
Internformat
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| 245 | 1 | 0 | |a Marketing planning by design |b systematic planning for successful marketing strategy |c Ralf E. Strauss |
| 264 | 1 | |a Chichester, England |b Wiley |c ©2008 | |
| 300 | |a 1 Online-Ressource (xviii, 350 pages) | ||
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| 500 | |a Includes bibliographical references (pages 303-328) and index | ||
| 500 | |a Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solv | ||
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 7 | |a Strategische Unternehmensplanung |2 stw | |
| 650 | 7 | |a Aufbauorganisation |2 stw | |
| 650 | 7 | |a Werbeplanung |2 stw | |
| 650 | 7 | |a Kostenmanagement |2 stw | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
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| author | Strauss, Ralf E. |
| author_facet | Strauss, Ralf E. |
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| author_sort | Strauss, Ralf E. |
| author_variant | r e s re res |
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| bvnumber | BV043391907 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043391907 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:42Z |
| institution | BVB |
| isbn | 9781119206217 1119206219 9780470745618 0470745614 9780470721674 0470721677 |
| language | English |
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| owner_facet | DE-861 |
| physical | 1 Online-Ressource (xviii, 350 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
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| publisher | Wiley |
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| spelling | Strauss, Ralf E. Verfasser aut Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss Chichester, England Wiley ©2008 1 Online-Ressource (xviii, 350 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 303-328) and index Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solv Business BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Strategic planning fast Marketingpolitik stw Strategische Unternehmensplanung stw Aufbauorganisation stw Werbeplanung stw Kostenmanagement stw Wirtschaft Marketing / Management Strategic planning https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206217 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Strauss, Ralf E. Marketing planning by design systematic planning for successful marketing strategy Business BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Strategic planning fast Marketingpolitik stw Strategische Unternehmensplanung stw Aufbauorganisation stw Werbeplanung stw Kostenmanagement stw Wirtschaft Marketing / Management Strategic planning |
| title | Marketing planning by design systematic planning for successful marketing strategy |
| title_auth | Marketing planning by design systematic planning for successful marketing strategy |
| title_exact_search | Marketing planning by design systematic planning for successful marketing strategy |
| title_full | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_fullStr | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_full_unstemmed | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_short | Marketing planning by design |
| title_sort | marketing planning by design systematic planning for successful marketing strategy |
| title_sub | systematic planning for successful marketing strategy |
| topic | Business BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Strategic planning fast Marketingpolitik stw Strategische Unternehmensplanung stw Aufbauorganisation stw Werbeplanung stw Kostenmanagement stw Wirtschaft Marketing / Management Strategic planning |
| topic_facet | Business BUSINESS & ECONOMICS / Green Business Marketing / Management Strategic planning Marketingpolitik Strategische Unternehmensplanung Aufbauorganisation Werbeplanung Kostenmanagement Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206217 |
| work_keys_str_mv | AT straussralfe marketingplanningbydesignsystematicplanningforsuccessfulmarketingstrategy |