A master class in brand planning: the timeless works of Stephen King
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, England
John Wiley & Sons
2007
|
| Schlagworte: | |
| Online-Zugang: | FRO01 FUBA1 UBG01 Volltext Buchcover |
| Beschreibung: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners Includes bibliographical references and index In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is dif |
| Beschreibung: | 1 Online-Ressource (xliii, 351 S.) |
| ISBN: | 9781119208716 1119208718 9780470725214 0470725214 9781119994909 111999490X 1282342908 9781282342903 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043391827 | ||
| 003 | DE-604 | ||
| 005 | 20181016 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160222s2007 |||| o||u| ||||||eng d | ||
| 020 | |a 9781119208716 |c electronic bk. |9 978-1-119-20871-6 | ||
| 020 | |a 1119208718 |c electronic bk. |9 1-119-20871-8 | ||
| 020 | |a 9780470725214 |c electronic bk. |9 978-0-470-72521-4 | ||
| 020 | |a 0470725214 |c electronic bk. |9 0-470-72521-4 | ||
| 020 | |a 9781119994909 |c electronic bk. |9 978-1-119-99490-9 | ||
| 020 | |a 111999490X |c electronic bk. |9 1-119-99490-X | ||
| 020 | |a 1282342908 |9 1-282-34290-8 | ||
| 020 | |a 9781282342903 |9 978-1-282-34290-3 | ||
| 024 | 7 | |a 10.1002/9781119208716 |2 doi | |
| 035 | |a (ZDB-35-WIC)ocn647782734 | ||
| 035 | |a (OCoLC)647782734 | ||
| 035 | |a (DE-599)BVBBV043391827 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-861 |a DE-188 | ||
| 082 | 0 | |a 658.8/27 |2 22 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a King, Stephen |d 1931-2006 |e Verfasser |0 (DE-588)133665380 |4 aut | |
| 245 | 1 | 0 | |a A master class in brand planning |b the timeless works of Stephen King |c edited by Judie Lannon, Merry Baskin |
| 264 | 1 | |a Chichester, West Sussex, England |b John Wiley & Sons |c 2007 | |
| 300 | |a 1 Online-Ressource (xliii, 351 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is dif | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) / Management | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Advertising / Management | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lannon, Judie |e Sonstige |0 (DE-588)137866224 |4 oth | |
| 700 | 1 | |a Baskin, Merry |e Sonstige |0 (DE-588)137866291 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-51791-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-470-51791-3 |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028810411&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Buchcover |
| 912 | |a ZDB-35-WIC | ||
| 940 | 1 | |q UBG_PDA_WIC | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028810411 | ||
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716 |l FUBA1 |p ZDB-35-WIC |q ZDB-35-WIC 2017 |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716 |l UBG01 |p ZDB-35-WIC |q UBG_PDA_WIC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175967577440256 |
|---|---|
| any_adam_object | 1 |
| author | King, Stephen 1931-2006 |
| author_GND | (DE-588)133665380 (DE-588)137866224 (DE-588)137866291 |
| author_facet | King, Stephen 1931-2006 |
| author_role | aut |
| author_sort | King, Stephen 1931-2006 |
| author_variant | s k sk |
| building | Verbundindex |
| bvnumber | BV043391827 |
| classification_rvk | QP 624 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn647782734 (OCoLC)647782734 (DE-599)BVBBV043391827 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03847nmm a2200697zc 4500</leader><controlfield tag="001">BV043391827</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20181016 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160222s2007 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119208716</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-20871-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119208718</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-20871-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470725214</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-72521-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470725214</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-72521-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119994909</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-99490-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">111999490X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-99490-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282342908</subfield><subfield code="9">1-282-34290-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282342903</subfield><subfield code="9">978-1-282-34290-3</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781119208716</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn647782734</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)647782734</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043391827</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-861</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">King, Stephen</subfield><subfield code="d">1931-2006</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133665380</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A master class in brand planning</subfield><subfield code="b">the timeless works of Stephen King</subfield><subfield code="c">edited by Judie Lannon, Merry Baskin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester, West Sussex, England</subfield><subfield code="b">John Wiley & Sons</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xliii, 351 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is dif</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing) / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lannon, Judie</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)137866224</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Baskin, Merry</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)137866291</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-51791-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-51791-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">SWB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028810411&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Buchcover</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028810411</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716</subfield><subfield code="l">FUBA1</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">ZDB-35-WIC 2017</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043391827 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:42Z |
| institution | BVB |
| isbn | 9781119208716 1119208718 9780470725214 0470725214 9781119994909 111999490X 1282342908 9781282342903 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028810411 |
| oclc_num | 647782734 |
| open_access_boolean | |
| owner | DE-861 DE-188 |
| owner_facet | DE-861 DE-188 |
| physical | 1 Online-Ressource (xliii, 351 S.) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC ZDB-35-WIC 2017 ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | King, Stephen 1931-2006 Verfasser (DE-588)133665380 aut A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin Chichester, West Sussex, England John Wiley & Sons 2007 1 Online-Ressource (xliii, 351 S.) txt rdacontent c rdamedia cr rdacarrier A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners Includes bibliographical references and index In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is dif BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) / Management New products Brand name products Advertising / Management Marketing research Marke (DE-588)4074577-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Marke (DE-588)4074577-6 s DE-604 Lannon, Judie Sonstige (DE-588)137866224 oth Baskin, Merry Sonstige (DE-588)137866291 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-51791-8 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-51791-3 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028810411&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover |
| spellingShingle | King, Stephen 1931-2006 A master class in brand planning the timeless works of Stephen King BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) / Management New products Brand name products Advertising / Management Marketing research Marke (DE-588)4074577-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4065541-6 |
| title | A master class in brand planning the timeless works of Stephen King |
| title_auth | A master class in brand planning the timeless works of Stephen King |
| title_exact_search | A master class in brand planning the timeless works of Stephen King |
| title_full | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_fullStr | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_full_unstemmed | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_short | A master class in brand planning |
| title_sort | a master class in brand planning the timeless works of stephen king |
| title_sub | the timeless works of Stephen King |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) / Management New products Brand name products Advertising / Management Marketing research Marke (DE-588)4074577-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Branding (Marketing) / Management New products Brand name products Advertising / Management Marketing research Marke Werbung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208716 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028810411&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kingstephen amasterclassinbrandplanningthetimelessworksofstephenking AT lannonjudie amasterclassinbrandplanningthetimelessworksofstephenking AT baskinmerry amasterclassinbrandplanningthetimelessworksofstephenking |