Tuned in: uncover the extraordinary opportunities that lead to business breakthroughs
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Bibliographische Detailangaben
1. Verfasser: Stull, Craig (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, N.J. J. Wiley & Sons ©2008
Schlagworte:
Online-Zugang:FRO01
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URL des Erstveröffentlichers
Beschreibung:Includes bibliographical references (pages 175-182) and index
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br
Beschreibung:1 Online-Ressource (xv, 203 pages)
ISBN:9780470377772
0470377771
9781118258026
1118258029

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