Strategic communications for nonprofit organizations: seven steps to creating a successful plan
"Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." &qu...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2009
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | FRO01 FUBA1 UBG01 Volltext |
| Zusammenfassung: | "Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket |
| Beschreibung: | 1 Online-Ressource (XIV, 274 S.) |
| ISBN: | 9781118386804 9780470442708 9780470442715 9780470443118 |
Internformat
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| 100 | 1 | |a Patterson, Sally J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic communications for nonprofit organizations |b seven steps to creating a successful plan |c Sally J. Patterson ; Janel M. Radtke |
| 250 | |a 2. ed. | ||
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| 300 | |a 1 Online-Ressource (XIV, 274 S.) | ||
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| 520 | |a "Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket | ||
| 650 | 4 | |a Nonprofit organizations | |
| 650 | 4 | |a Associations sans but lucratif / Marketing | |
| 650 | 4 | |a Publicité-plaidoyer | |
| 650 | 4 | |a Publicité institutionnelle | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Advocacy advertising / Planning |2 fast | |
| 650 | 7 | |a Institutional advertising / Planning |2 fast | |
| 650 | 7 | |a Nonprofit organizations / Marketing / Planning |2 fast | |
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| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Nonprofit organizations / Marketing / Planning | |
| 650 | 4 | |a Advocacy advertising / Planning | |
| 650 | 4 | |a Institutional advertising / Planning | |
| 700 | 1 | |a Radtke, Janel M. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-40122-4 |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386804 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
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Datensatz im Suchindex
| _version_ | 1804175965291544576 |
|---|---|
| any_adam_object | |
| author | Patterson, Sally J. |
| author_facet | Patterson, Sally J. |
| author_role | aut |
| author_sort | Patterson, Sally J. |
| author_variant | s j p sj sjp |
| building | Verbundindex |
| bvnumber | BV043390760 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn522563771 (OCoLC)522563771 (DE-599)BVBBV043390760 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
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| id | DE-604.BV043390760 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:40Z |
| institution | BVB |
| isbn | 9781118386804 9780470442708 9780470442715 9780470443118 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028809344 |
| oclc_num | 522563771 |
| open_access_boolean | |
| owner | DE-861 DE-188 |
| owner_facet | DE-861 DE-188 |
| physical | 1 Online-Ressource (XIV, 274 S.) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC ZDB-35-WIC 2020 ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Wiley |
| record_format | marc |
| spelling | Patterson, Sally J. Verfasser aut Strategic communications for nonprofit organizations seven steps to creating a successful plan Sally J. Patterson ; Janel M. Radtke 2. ed. Hoboken, NJ Wiley 2009 1 Online-Ressource (XIV, 274 S.) txt rdacontent c rdamedia cr rdacarrier "Completely rewritten and comprised of virtually all-new material, Strategic Communications for Nonprofit Organizations, Second Edition offers your nonprofit organization a conceptual framework and step-by-step process for developing an easy-to-implement strategic communications plan." "Based on the Core principles and approach developed by Radiant Communications, this much-needed volume explains how to transform theory into practice. It encourages nonprofits to be smart in their communications work, to use their limited resources successfully; and to evaluate the impact of their community outreach. Filled with proven techniques to ensure that nonprofits send the right message to each constituency group or audience, Strategic Communications for Nonprofit Organizations, Second Edition equips nonprofit professionals to coordinate their efforts to hit the mark every time."--Jacket Nonprofit organizations Associations sans but lucratif / Marketing Publicité-plaidoyer Publicité institutionnelle BUSINESS & ECONOMICS / Green Business bisacsh Advocacy advertising / Planning fast Institutional advertising / Planning fast Nonprofit organizations / Marketing / Planning fast Niet-commerciële organisaties gtt Strategische planning gtt Communicatie gtt Kommunikation Wirtschaft Nonprofit organizations / Marketing / Planning Advocacy advertising / Planning Institutional advertising / Planning Radtke, Janel M. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-40122-4 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386804 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Patterson, Sally J. Strategic communications for nonprofit organizations seven steps to creating a successful plan Nonprofit organizations Associations sans but lucratif / Marketing Publicité-plaidoyer Publicité institutionnelle BUSINESS & ECONOMICS / Green Business bisacsh Advocacy advertising / Planning fast Institutional advertising / Planning fast Nonprofit organizations / Marketing / Planning fast Niet-commerciële organisaties gtt Strategische planning gtt Communicatie gtt Kommunikation Wirtschaft Nonprofit organizations / Marketing / Planning Advocacy advertising / Planning Institutional advertising / Planning |
| title | Strategic communications for nonprofit organizations seven steps to creating a successful plan |
| title_auth | Strategic communications for nonprofit organizations seven steps to creating a successful plan |
| title_exact_search | Strategic communications for nonprofit organizations seven steps to creating a successful plan |
| title_full | Strategic communications for nonprofit organizations seven steps to creating a successful plan Sally J. Patterson ; Janel M. Radtke |
| title_fullStr | Strategic communications for nonprofit organizations seven steps to creating a successful plan Sally J. Patterson ; Janel M. Radtke |
| title_full_unstemmed | Strategic communications for nonprofit organizations seven steps to creating a successful plan Sally J. Patterson ; Janel M. Radtke |
| title_short | Strategic communications for nonprofit organizations |
| title_sort | strategic communications for nonprofit organizations seven steps to creating a successful plan |
| title_sub | seven steps to creating a successful plan |
| topic | Nonprofit organizations Associations sans but lucratif / Marketing Publicité-plaidoyer Publicité institutionnelle BUSINESS & ECONOMICS / Green Business bisacsh Advocacy advertising / Planning fast Institutional advertising / Planning fast Nonprofit organizations / Marketing / Planning fast Niet-commerciële organisaties gtt Strategische planning gtt Communicatie gtt Kommunikation Wirtschaft Nonprofit organizations / Marketing / Planning Advocacy advertising / Planning Institutional advertising / Planning |
| topic_facet | Nonprofit organizations Associations sans but lucratif / Marketing Publicité-plaidoyer Publicité institutionnelle BUSINESS & ECONOMICS / Green Business Advocacy advertising / Planning Institutional advertising / Planning Nonprofit organizations / Marketing / Planning Niet-commerciële organisaties Strategische planning Communicatie Kommunikation Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386804 |
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