Integration marketing: how small businesses become big businesses--and big businesses become empires
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
©2009
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references and index Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to bigâ??and big to empireâ??Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next levelâ??and then the nextâ??methodically and reliably. Using real-world case studies |
| Beschreibung: | 1 Online-Ressource (xviii, 142 pages) |
| ISBN: | 9781118257869 1118257863 9780470483534 0470483539 9780470483541 0470483547 9780470483770 0470483776 1282114441 9781282114449 |
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| 245 | 1 | 0 | |a Integration marketing |b how small businesses become big businesses--and big businesses become empires |c Mark Joyner |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to bigâ??and big to empireâ??Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next levelâ??and then the nextâ??methodically and reliably. Using real-world case studies | ||
| 650 | 4 | |a Strategic planning | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Big business |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Small business |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Small business | |
| 650 | 4 | |a Big business | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Joyner, Mark |
| author_facet | Joyner, Mark |
| author_role | aut |
| author_sort | Joyner, Mark |
| author_variant | m j mj |
| building | Verbundindex |
| bvnumber | BV043390626 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn505060930 (OCoLC)505060930 (DE-599)BVBBV043390626 |
| dewey-full | 658.8/01 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/01 |
| dewey-search | 658.8/01 |
| dewey-sort | 3658.8 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:40Z |
| institution | BVB |
| isbn | 9781118257869 1118257863 9780470483534 0470483539 9780470483541 0470483547 9780470483770 0470483776 1282114441 9781282114449 |
| language | English |
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| spelling | Joyner, Mark Verfasser aut Integration marketing how small businesses become big businesses--and big businesses become empires Mark Joyner Hoboken, NJ Wiley ©2009 1 Online-Ressource (xviii, 142 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to bigâ??and big to empireâ??Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next levelâ??and then the nextâ??methodically and reliably. Using real-world case studies Strategic planning BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Big business fast Marketing fast Small business fast Strategic planning fast Wirtschaft Marketing Small business Big business Erscheint auch als Druck-Ausgabe, Hardcover 0-470-45459-8 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-45459-6 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257869 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Joyner, Mark Integration marketing how small businesses become big businesses--and big businesses become empires Strategic planning BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Big business fast Marketing fast Small business fast Strategic planning fast Wirtschaft Marketing Small business Big business |
| title | Integration marketing how small businesses become big businesses--and big businesses become empires |
| title_auth | Integration marketing how small businesses become big businesses--and big businesses become empires |
| title_exact_search | Integration marketing how small businesses become big businesses--and big businesses become empires |
| title_full | Integration marketing how small businesses become big businesses--and big businesses become empires Mark Joyner |
| title_fullStr | Integration marketing how small businesses become big businesses--and big businesses become empires Mark Joyner |
| title_full_unstemmed | Integration marketing how small businesses become big businesses--and big businesses become empires Mark Joyner |
| title_short | Integration marketing |
| title_sort | integration marketing how small businesses become big businesses and big businesses become empires |
| title_sub | how small businesses become big businesses--and big businesses become empires |
| topic | Strategic planning BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Big business fast Marketing fast Small business fast Strategic planning fast Wirtschaft Marketing Small business Big business |
| topic_facet | Strategic planning BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Big business Marketing Small business Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257869 |
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