Brand enigma: decoding the secrets of your brand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, England
Wiley
©2008
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Title from title screen Includes bibliographical references and index Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and |
| Beschreibung: | 1 Online-Ressource (346 pages) |
| ISBN: | 9781119207207 1119207207 9780470741818 0470741813 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand enigma |b decoding the secrets of your brand |c Duncan Bruce, David Harvey |
| 264 | 1 | |a Chichester, West Sussex, England |b Wiley |c ©2008 | |
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| 500 | |a Title from title screen | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and | ||
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Business names | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Organizational effectiveness | |
| 650 | 4 | |a Creative ability in business | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Bruce, Duncan |
| author_facet | Bruce, Duncan |
| author_role | aut |
| author_sort | Bruce, Duncan |
| author_variant | d b db |
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| bvnumber | BV043390485 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043390485 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:39Z |
| institution | BVB |
| isbn | 9781119207207 1119207207 9780470741818 0470741813 |
| language | English |
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| spelling | Bruce, Duncan Verfasser aut Brand enigma decoding the secrets of your brand Duncan Bruce, David Harvey Chichester, West Sussex, England Wiley ©2008 1 Online-Ressource (346 pages) txt rdacontent c rdamedia cr rdacarrier Title from title screen Includes bibliographical references and index Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Business names fast Corporate image fast Creative ability in business fast Organizational effectiveness fast Wirtschaft Branding (Marketing) Business names Corporate image Organizational effectiveness Creative ability in business Harvey, David Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-77960-6 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207207 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Bruce, Duncan Brand enigma decoding the secrets of your brand Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Business names fast Corporate image fast Creative ability in business fast Organizational effectiveness fast Wirtschaft Branding (Marketing) Business names Corporate image Organizational effectiveness Creative ability in business |
| title | Brand enigma decoding the secrets of your brand |
| title_auth | Brand enigma decoding the secrets of your brand |
| title_exact_search | Brand enigma decoding the secrets of your brand |
| title_full | Brand enigma decoding the secrets of your brand Duncan Bruce, David Harvey |
| title_fullStr | Brand enigma decoding the secrets of your brand Duncan Bruce, David Harvey |
| title_full_unstemmed | Brand enigma decoding the secrets of your brand Duncan Bruce, David Harvey |
| title_short | Brand enigma |
| title_sort | brand enigma decoding the secrets of your brand |
| title_sub | decoding the secrets of your brand |
| topic | Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Business names fast Corporate image fast Creative ability in business fast Organizational effectiveness fast Wirtschaft Branding (Marketing) Business names Corporate image Organizational effectiveness Creative ability in business |
| topic_facet | Business BUSINESS & ECONOMICS / Advertising & Promotion Branding (Marketing) Business names Corporate image Creative ability in business Organizational effectiveness Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207207 |
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