Managing customers profitably:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
John Wiley & Sons
©2008
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references (pages 359-361) and index This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and o |
| Beschreibung: | 1 Online-Ressource (xiv, 370 pages) |
| ISBN: | 9781119208846 111920884X 9780470742365 0470742364 |
Internformat
MARC
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| 500 | |a Includes bibliographical references (pages 359-361) and index | ||
| 500 | |a This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and o | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 7 | |a Customer relations / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations / Management | |
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Datensatz im Suchindex
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| author | Ryals, Lynette |
| author_facet | Ryals, Lynette |
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| author_sort | Ryals, Lynette |
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9781119208846 111920884X 9780470742365 0470742364 |
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| spelling | Ryals, Lynette Verfasser aut Managing customers profitably Lynette Ryals Chichester, England John Wiley & Sons ©2008 1 Online-Ressource (xiv, 370 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 359-361) and index This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and o BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Wirtschaft Customer relations / Management Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenwert (DE-588)4515875-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-06063-6 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-06063-8 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208846 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ryals, Lynette Managing customers profitably BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Wirtschaft Customer relations / Management Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4515875-7 (DE-588)4236865-0 |
| title | Managing customers profitably |
| title_auth | Managing customers profitably |
| title_exact_search | Managing customers profitably |
| title_full | Managing customers profitably Lynette Ryals |
| title_fullStr | Managing customers profitably Lynette Ryals |
| title_full_unstemmed | Managing customers profitably Lynette Ryals |
| title_short | Managing customers profitably |
| title_sort | managing customers profitably |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Customer relations / Management fast Wirtschaft Customer relations / Management Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Customer relations / Management Wirtschaft Kundenwert Kundenmanagement |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208846 |
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