Beating low cost competition: how premium brands can respond to cut-price rivals
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
John Wiley & Sons
©2008
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext Buchcover |
| Beschreibung: | Includes bibliographical references (pages 231-241) and index Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and sel |
| Beschreibung: | 1 Online-Ressource (xvi, 256 pages) |
| ISBN: | 9781119206507 1119206502 9780470745229 0470745223 128234949X 9781282349490 |
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| 500 | |a Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and sel | ||
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| 650 | 7 | |a Price cutting |2 fast | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | 1 |
| author | Ryans, Adrian B. |
| author_facet | Ryans, Adrian B. |
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| author_variant | a b r ab abr |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:37Z |
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| isbn | 9781119206507 1119206502 9780470745229 0470745223 128234949X 9781282349490 |
| language | English |
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| spelling | Ryans, Adrian B. Verfasser aut Beating low cost competition how premium brands can respond to cut-price rivals Adrian Ryans Chichester, England John Wiley & Sons ©2008 1 Online-Ressource (xvi, 256 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 231-241) and index Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and sel BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand choice fast Brand name products fast Marketing fast Price cutting fast Product management fast Wirtschaft Product management Price cutting Brand choice Brand name products Marketing Kostenführerschaft (DE-588)4380080-4 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Premium-Marke (DE-588)4265284-4 gnd rswk-swf Verdrängungswettbewerb (DE-588)4125151-9 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Verdrängungswettbewerb (DE-588)4125151-9 s Kostenführerschaft (DE-588)4380080-4 s Positionierung Marketing (DE-588)4503311-0 s Premium-Marke (DE-588)4265284-4 s Preispolitik (DE-588)4047118-4 s Wettbewerbsvorteil (DE-588)4219652-8 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-74297-6 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-74297-6 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206507 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028808035&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ryans, Adrian B. Beating low cost competition how premium brands can respond to cut-price rivals BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand choice fast Brand name products fast Marketing fast Price cutting fast Product management fast Wirtschaft Product management Price cutting Brand choice Brand name products Marketing Kostenführerschaft (DE-588)4380080-4 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Preispolitik (DE-588)4047118-4 gnd Premium-Marke (DE-588)4265284-4 gnd Verdrängungswettbewerb (DE-588)4125151-9 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| subject_GND | (DE-588)4380080-4 (DE-588)4219652-8 (DE-588)4047118-4 (DE-588)4265284-4 (DE-588)4125151-9 (DE-588)4503311-0 |
| title | Beating low cost competition how premium brands can respond to cut-price rivals |
| title_auth | Beating low cost competition how premium brands can respond to cut-price rivals |
| title_exact_search | Beating low cost competition how premium brands can respond to cut-price rivals |
| title_full | Beating low cost competition how premium brands can respond to cut-price rivals Adrian Ryans |
| title_fullStr | Beating low cost competition how premium brands can respond to cut-price rivals Adrian Ryans |
| title_full_unstemmed | Beating low cost competition how premium brands can respond to cut-price rivals Adrian Ryans |
| title_short | Beating low cost competition |
| title_sort | beating low cost competition how premium brands can respond to cut price rivals |
| title_sub | how premium brands can respond to cut-price rivals |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand choice fast Brand name products fast Marketing fast Price cutting fast Product management fast Wirtschaft Product management Price cutting Brand choice Brand name products Marketing Kostenführerschaft (DE-588)4380080-4 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Preispolitik (DE-588)4047118-4 gnd Premium-Marke (DE-588)4265284-4 gnd Verdrängungswettbewerb (DE-588)4125151-9 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand choice Brand name products Marketing Price cutting Product management Wirtschaft Kostenführerschaft Wettbewerbsvorteil Preispolitik Premium-Marke Verdrängungswettbewerb Positionierung Marketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206507 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028808035&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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