Inside the customer universe: how to build unique customer insight for profitable growth and market leadership
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
John Wiley & Sons
©2008
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| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Includes index Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sust |
| Beschreibung: | 1 Online-Ressource (x, 279 pages) |
| ISBN: | 9781119206057 1119206057 9780470699850 047069985X 1282034200 9781282034204 |
Internformat
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| 500 | |a Includes index | ||
| 500 | |a Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sust | ||
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Andersen, Henrik |
| author_facet | Andersen, Henrik |
| author_role | aut |
| author_sort | Andersen, Henrik |
| author_variant | h a ha |
| building | Verbundindex |
| bvnumber | BV043389446 |
| classification_rvk | QP 620 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn313750398 (OCoLC)839025912 (DE-599)BVBBV043389446 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043389446 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:37Z |
| institution | BVB |
| isbn | 9781119206057 1119206057 9780470699850 047069985X 1282034200 9781282034204 |
| language | English |
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| physical | 1 Online-Ressource (x, 279 pages) |
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| publishDate | 2008 |
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| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Andersen, Henrik Verfasser aut Inside the customer universe how to build unique customer insight for profitable growth and market leadership Henrik Andersen & Thomas Ritter Chichester, England John Wiley & Sons ©2008 1 Online-Ressource (x, 279 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sust Customer relations Consumer behavior Relationship marketing BUSINESS & ECONOMICS / Marketing / Research bisacsh Customer relations fast Marketing fast Wirtschaft Marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Ritter, Thomas Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-69424-6 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-69424-4 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206057 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Andersen, Henrik Inside the customer universe how to build unique customer insight for profitable growth and market leadership Customer relations Consumer behavior Relationship marketing BUSINESS & ECONOMICS / Marketing / Research bisacsh Customer relations fast Marketing fast Wirtschaft Marketing Marketingstrategie (DE-588)4120697-6 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4236865-0 |
| title | Inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_auth | Inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_exact_search | Inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_full | Inside the customer universe how to build unique customer insight for profitable growth and market leadership Henrik Andersen & Thomas Ritter |
| title_fullStr | Inside the customer universe how to build unique customer insight for profitable growth and market leadership Henrik Andersen & Thomas Ritter |
| title_full_unstemmed | Inside the customer universe how to build unique customer insight for profitable growth and market leadership Henrik Andersen & Thomas Ritter |
| title_short | Inside the customer universe |
| title_sort | inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_sub | how to build unique customer insight for profitable growth and market leadership |
| topic | Customer relations Consumer behavior Relationship marketing BUSINESS & ECONOMICS / Marketing / Research bisacsh Customer relations fast Marketing fast Wirtschaft Marketing Marketingstrategie (DE-588)4120697-6 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Customer relations Consumer behavior Relationship marketing BUSINESS & ECONOMICS / Marketing / Research Marketing Wirtschaft Marketingstrategie Kundenmanagement |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206057 |
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