The marketing director's role in business planning and corporate governance:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
John Wiley & Sons
©2007
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references (pages 275-276) and index Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a h |
| Beschreibung: | 1 Online-Ressource (xvi, 296 pages) |
| ISBN: | 9781119205999 1119205999 9780470986653 0470986654 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043389288 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160222s2007 |||| o||u| ||||||eng d | ||
| 020 | |a 9781119205999 |c electronic bk. |9 978-1-119-20599-9 | ||
| 020 | |a 1119205999 |c electronic bk. |9 1-119-20599-9 | ||
| 020 | |a 9780470986653 |c electronic bk. |9 978-0-470-98665-3 | ||
| 020 | |a 0470986654 |c electronic bk. |9 0-470-98665-4 | ||
| 024 | 7 | |a 10.1002/9781119205999 |2 doi | |
| 035 | |a (ZDB-35-WIC)ocn297185760 | ||
| 035 | |a (OCoLC)297185760 | ||
| 035 | |a (DE-599)BVBBV043389288 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-861 | ||
| 082 | 0 | |a 658.4/01 |2 22 | |
| 100 | 1 | |a Michaluk, Gerald |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing director's role in business planning and corporate governance |c Gerald Michaluk |
| 264 | 1 | |a Chichester, England |b John Wiley & Sons |c ©2007 | |
| 300 | |a 1 Online-Ressource (xvi, 296 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 275-276) and index | ||
| 500 | |a Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a h | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Workplace Culture |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Corporate Governance |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Leadership |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Development |2 bisacsh | |
| 650 | 7 | |a Corporate governance |2 fast | |
| 650 | 7 | |a Marketing executives |2 fast | |
| 650 | 4 | |a Führung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Corporate governance | |
| 650 | 4 | |a Marketing executives | |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-35-WIC | ||
| 940 | 1 | |q UBG_PDA_WIC | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028807872 | ||
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999 |l UBG01 |p ZDB-35-WIC |q UBG_PDA_WIC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175962209779712 |
|---|---|
| any_adam_object | |
| author | Michaluk, Gerald |
| author_facet | Michaluk, Gerald |
| author_role | aut |
| author_sort | Michaluk, Gerald |
| author_variant | g m gm |
| building | Verbundindex |
| bvnumber | BV043389288 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn297185760 (OCoLC)297185760 (DE-599)BVBBV043389288 |
| dewey-full | 658.4/01 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/01 |
| dewey-search | 658.4/01 |
| dewey-sort | 3658.4 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02724nmm a2200529zc 4500</leader><controlfield tag="001">BV043389288</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160222s2007 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119205999</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-20599-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119205999</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-20599-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470986653</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-98665-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470986654</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-98665-4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781119205999</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn297185760</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)297185760</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043389288</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-861</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/01</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Michaluk, Gerald</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The marketing director's role in business planning and corporate governance</subfield><subfield code="c">Gerald Michaluk</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester, England</subfield><subfield code="b">John Wiley & Sons</subfield><subfield code="c">©2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 296 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 275-276) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a h</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Workplace Culture</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Corporate Governance</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Leadership</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Development</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Corporate governance</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing executives</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Führung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate governance</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing executives</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028807872</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043389288 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:37Z |
| institution | BVB |
| isbn | 9781119205999 1119205999 9780470986653 0470986654 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028807872 |
| oclc_num | 297185760 |
| open_access_boolean | |
| owner | DE-861 |
| owner_facet | DE-861 |
| physical | 1 Online-Ressource (xvi, 296 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Michaluk, Gerald Verfasser aut The marketing director's role in business planning and corporate governance Gerald Michaluk Chichester, England John Wiley & Sons ©2007 1 Online-Ressource (xvi, 296 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 275-276) and index Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a h BUSINESS & ECONOMICS / Workplace Culture bisacsh BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh Corporate governance fast Marketing executives fast Führung Wirtschaft Corporate governance Marketing executives https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Michaluk, Gerald The marketing director's role in business planning and corporate governance BUSINESS & ECONOMICS / Workplace Culture bisacsh BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh Corporate governance fast Marketing executives fast Führung Wirtschaft Corporate governance Marketing executives |
| title | The marketing director's role in business planning and corporate governance |
| title_auth | The marketing director's role in business planning and corporate governance |
| title_exact_search | The marketing director's role in business planning and corporate governance |
| title_full | The marketing director's role in business planning and corporate governance Gerald Michaluk |
| title_fullStr | The marketing director's role in business planning and corporate governance Gerald Michaluk |
| title_full_unstemmed | The marketing director's role in business planning and corporate governance Gerald Michaluk |
| title_short | The marketing director's role in business planning and corporate governance |
| title_sort | the marketing director s role in business planning and corporate governance |
| topic | BUSINESS & ECONOMICS / Workplace Culture bisacsh BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh Corporate governance fast Marketing executives fast Führung Wirtschaft Corporate governance Marketing executives |
| topic_facet | BUSINESS & ECONOMICS / Workplace Culture BUSINESS & ECONOMICS / Corporate Governance BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Organizational Development Corporate governance Marketing executives Führung Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205999 |
| work_keys_str_mv | AT michalukgerald themarketingdirectorsroleinbusinessplanningandcorporategovernance |