Marketing automation: practical steps to more effective direct marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
©2007
|
| Schriftenreihe: | Wiley and SAS business series
|
| Schlagworte: | |
| Online-Zugang: | FRO01 FWS01 FWS02 UBG01 Volltext Buchcover |
| Beschreibung: | Erscheinungsdaten laut Landing Page: Print: 02 January 2012 und Online 12 September 2015 Includes index In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up |
| Beschreibung: | 1 Online-Ressource (xiii, 346 Seiten) |
| ISBN: | 9781119197782 1119197783 9780470178645 0470178647 1280916370 9781280916373 |
Internformat
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| 500 | |a Includes index | ||
| 500 | |a In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up | ||
| 650 | 4 | |a Direct marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a Direct marketing |2 fast | |
| 650 | 7 | |a Marketing / Data processing |2 fast | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Direct marketing | |
| 650 | 4 | |a Marketing / Data processing | |
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Datensatz im Suchindex
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| any_adam_object | 1 |
| author | LeSueur, Jeff 1956- |
| author_GND | (DE-588)1147014205 |
| author_facet | LeSueur, Jeff 1956- |
| author_role | aut |
| author_sort | LeSueur, Jeff 1956- |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-08-01T10:58:21Z |
| institution | BVB |
| isbn | 9781119197782 1119197783 9780470178645 0470178647 1280916370 9781280916373 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028805088 |
| oclc_num | 171287393 |
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| owner_facet | DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (xiii, 346 Seiten) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2007 |
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| publisher | John Wiley & Sons |
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| spellingShingle | LeSueur, Jeff 1956- Marketing automation practical steps to more effective direct marketing Direct marketing Marketing BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Direct marketing fast Marketing / Data processing fast Datenverarbeitung Wirtschaft Marketing / Data processing |
| title | Marketing automation practical steps to more effective direct marketing |
| title_auth | Marketing automation practical steps to more effective direct marketing |
| title_exact_search | Marketing automation practical steps to more effective direct marketing |
| title_full | Marketing automation practical steps to more effective direct marketing Jeff LeSueur |
| title_fullStr | Marketing automation practical steps to more effective direct marketing Jeff LeSueur |
| title_full_unstemmed | Marketing automation practical steps to more effective direct marketing Jeff LeSueur |
| title_short | Marketing automation |
| title_sort | marketing automation practical steps to more effective direct marketing |
| title_sub | practical steps to more effective direct marketing |
| topic | Direct marketing Marketing BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Direct marketing fast Marketing / Data processing fast Datenverarbeitung Wirtschaft Marketing / Data processing |
| topic_facet | Direct marketing Marketing BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Marketing / Data processing Datenverarbeitung Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119197782 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028805088&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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