Global consumer behavior:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
ISTE
©2007
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references and index Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization |
| Beschreibung: | 1 Online-Ressource (xvi, 280 pages) |
| ISBN: | 9781847046130 1847046134 9781118614877 1118614879 1280847794 9781280847790 9781905209637 1905209630 |
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| 500 | |a Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumer behavior / Cross-cultural studies | |
| 650 | 4 | |a Consumers / Social aspects | |
| 650 | 4 | |a Internet marketing | |
| 700 | 1 | |a Ammi, Chantal |e Sonstige |4 oth | |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:31Z |
| institution | BVB |
| isbn | 9781847046130 1847046134 9781118614877 1118614879 1280847794 9781280847790 9781905209637 1905209630 |
| language | English |
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| physical | 1 Online-Ressource (xvi, 280 pages) |
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| spelling | Global consumer behavior edited by Chantal Ammi London ISTE ©2007 1 Online-Ressource (xvi, 280 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization BUSINESS & ECONOMICS / Consumer Behavior bisacsh Gesellschaft Wirtschaft Consumer behavior Consumer behavior / Cross-cultural studies Consumers / Social aspects Internet marketing Ammi, Chantal Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614877 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Global consumer behavior BUSINESS & ECONOMICS / Consumer Behavior bisacsh Gesellschaft Wirtschaft Consumer behavior Consumer behavior / Cross-cultural studies Consumers / Social aspects Internet marketing |
| title | Global consumer behavior |
| title_auth | Global consumer behavior |
| title_exact_search | Global consumer behavior |
| title_full | Global consumer behavior edited by Chantal Ammi |
| title_fullStr | Global consumer behavior edited by Chantal Ammi |
| title_full_unstemmed | Global consumer behavior edited by Chantal Ammi |
| title_short | Global consumer behavior |
| title_sort | global consumer behavior |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Gesellschaft Wirtschaft Consumer behavior Consumer behavior / Cross-cultural studies Consumers / Social aspects Internet marketing |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Gesellschaft Wirtschaft Consumer behavior Consumer behavior / Cross-cultural studies Consumers / Social aspects Internet marketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614877 |
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