Geomarketing: methods and strategies in spatial martketing
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Newport Beach, CA
ISTE USA
2006
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Geographical information systems series
|
| Schlagworte: | |
| Online-Zugang: | FRO01 TUM01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references and index This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr |
| Beschreibung: | 1 Online-Ressource (327 pages) |
| ISBN: | 9781847045577 184704557X 1847044573 9781847044570 9781118614020 111861402X |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043386442 | ||
| 003 | DE-604 | ||
| 005 | 20181025 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160222s2006 |||| o||u| ||||||eng d | ||
| 020 | |a 9781847045577 |c electronic bk. |9 978-1-84704-557-7 | ||
| 020 | |a 184704557X |c electronic bk. |9 1-84704-557-X | ||
| 020 | |a 1847044573 |c electronic bk. |9 1-84704-457-3 | ||
| 020 | |a 9781847044570 |c electronic bk. |9 978-1-84704-457-0 | ||
| 020 | |a 9781118614020 |c electronic bk. |9 978-1-118-61402-0 | ||
| 020 | |a 111861402X |c electronic bk. |9 1-118-61402-X | ||
| 024 | 7 | |a 10.1002/9781118614020 |2 doi | |
| 035 | |a (ZDB-35-WIC)ocn156937864 | ||
| 035 | |a (OCoLC)156937864 | ||
| 035 | |a (DE-599)BVBBV043386442 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-861 |a DE-91 | ||
| 082 | 0 | |a 658.8/04 |2 22 | |
| 084 | |a RB 10753 |0 (DE-625)142220:12846 |2 rvk | ||
| 084 | |a WIR 825f |2 stub | ||
| 130 | 0 | |a Géomarketing | |
| 245 | 1 | 0 | |a Geomarketing |b methods and strategies in spatial martketing |c edited by Gerard Cliquet |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Newport Beach, CA |b ISTE USA |c 2006 | |
| 300 | |a 1 Online-Ressource (327 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Geographical information systems series | |
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr | ||
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 0 | 7 | |a Geoinformation |0 (DE-588)4429674-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 2 | |a Geoinformation |0 (DE-588)4429674-5 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Cliquet, Gérard |e Sonstige |0 (DE-588)1072180294 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-905209-07-1 |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-35-WIC | ||
| 940 | 1 | |q UBG_PDA_WIC | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028805026 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020 |l TUM01 |p ZDB-35-WIC |q TUM_Einzelkauf |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020 |l UBG01 |p ZDB-35-WIC |q UBG_PDA_WIC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175955780960256 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)1072180294 |
| building | Verbundindex |
| bvnumber | BV043386442 |
| classification_rvk | RB 10753 |
| classification_tum | WIR 825f |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn156937864 (OCoLC)156937864 (DE-599)BVBBV043386442 |
| dewey-full | 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 |
| dewey-search | 658.8/04 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Geographie |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03462nmm a2200685zc 4500</leader><controlfield tag="001">BV043386442</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20181025 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160222s2006 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781847045577</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-84704-557-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">184704557X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-84704-557-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1847044573</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-84704-457-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781847044570</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-84704-457-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118614020</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-61402-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">111861402X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-61402-X</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781118614020</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn156937864</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)156937864</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043386442</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-861</subfield><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/04</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">RB 10753</subfield><subfield code="0">(DE-625)142220:12846</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 825f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="130" ind1="0" ind2=" "><subfield code="a">Géomarketing</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Geomarketing</subfield><subfield code="b">methods and strategies in spatial martketing</subfield><subfield code="c">edited by Gerard Cliquet</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Newport Beach, CA</subfield><subfield code="b">ISTE USA</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (327 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Geographical information systems series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Target marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Target marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Geoinformation</subfield><subfield code="0">(DE-588)4429674-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Geoinformation</subfield><subfield code="0">(DE-588)4429674-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cliquet, Gérard</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)1072180294</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-905209-07-1</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028805026</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">TUM_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043386442 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:31Z |
| institution | BVB |
| isbn | 9781847045577 184704557X 1847044573 9781847044570 9781118614020 111861402X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028805026 |
| oclc_num | 156937864 |
| open_access_boolean | |
| owner | DE-861 DE-91 DE-BY-TUM |
| owner_facet | DE-861 DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (327 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC TUM_Einzelkauf ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | ISTE USA |
| record_format | marc |
| series2 | Geographical information systems series |
| spelling | Géomarketing Geomarketing methods and strategies in spatial martketing edited by Gerard Cliquet 1st ed Newport Beach, CA ISTE USA 2006 1 Online-Ressource (327 pages) txt rdacontent c rdamedia cr rdacarrier Geographical information systems series Includes bibliographical references and index This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr Consumer behavior fast Target marketing fast Wirtschaft Target marketing Consumer behavior Geoinformation (DE-588)4429674-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Geoinformation (DE-588)4429674-5 s b DE-604 Cliquet, Gérard Sonstige (DE-588)1072180294 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-905209-07-1 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Geomarketing methods and strategies in spatial martketing Consumer behavior fast Target marketing fast Wirtschaft Target marketing Consumer behavior Geoinformation (DE-588)4429674-5 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4429674-5 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Geomarketing methods and strategies in spatial martketing |
| title_alt | Géomarketing |
| title_auth | Geomarketing methods and strategies in spatial martketing |
| title_exact_search | Geomarketing methods and strategies in spatial martketing |
| title_full | Geomarketing methods and strategies in spatial martketing edited by Gerard Cliquet |
| title_fullStr | Geomarketing methods and strategies in spatial martketing edited by Gerard Cliquet |
| title_full_unstemmed | Geomarketing methods and strategies in spatial martketing edited by Gerard Cliquet |
| title_short | Geomarketing |
| title_sort | geomarketing methods and strategies in spatial martketing |
| title_sub | methods and strategies in spatial martketing |
| topic | Consumer behavior fast Target marketing fast Wirtschaft Target marketing Consumer behavior Geoinformation (DE-588)4429674-5 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer behavior Target marketing Wirtschaft Geoinformation Marketing Verbraucherverhalten Aufsatzsammlung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118614020 |
| work_keys_str_mv | UT geomarketing AT cliquetgerard geomarketingmethodsandstrategiesinspatialmartketing |