Rigorous magic: communication ideas and their application
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
Wiley
©2007
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references (pages 269-270) and index In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions |
| Beschreibung: | 1 Online-Ressource (xxv, 278 pages) |
| ISBN: | 9781119209232 1119209234 9780470511879 0470511877 9780470687413 047068741X 1280855991 9781280855993 |
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Datensatz im Suchindex
| _version_ | 1804175955724337152 |
|---|---|
| any_adam_object | |
| author | Taylor, Jim |
| author_facet | Taylor, Jim |
| author_role | aut |
| author_sort | Taylor, Jim |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/101 |
| dewey-search | 658.8/101 |
| dewey-sort | 3658.8 3101 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:31Z |
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| isbn | 9781119209232 1119209234 9780470511879 0470511877 9780470687413 047068741X 1280855991 9781280855993 |
| language | English |
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| spelling | Taylor, Jim Verfasser aut Rigorous magic communication ideas and their application Jim Taylor & Steve Hatch Chichester, England Wiley ©2007 1 Online-Ressource (xxv, 278 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 269-270) and index In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Advertising fast Brand name products fast Branding (Marketing) fast Communication in marketing fast Communication in marketing Wirtschaft Brand name products Branding (Marketing) Advertising Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marktkommunikation (DE-588)4131075-5 s 1\p DE-604 Markenimage (DE-588)4136439-9 s 2\p DE-604 Hatch, Steve Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-02601-4 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209232 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Taylor, Jim Rigorous magic communication ideas and their application BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Advertising fast Brand name products fast Branding (Marketing) fast Communication in marketing fast Communication in marketing Wirtschaft Brand name products Branding (Marketing) Advertising Marktkommunikation (DE-588)4131075-5 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4136439-9 (DE-588)4144679-3 |
| title | Rigorous magic communication ideas and their application |
| title_auth | Rigorous magic communication ideas and their application |
| title_exact_search | Rigorous magic communication ideas and their application |
| title_full | Rigorous magic communication ideas and their application Jim Taylor & Steve Hatch |
| title_fullStr | Rigorous magic communication ideas and their application Jim Taylor & Steve Hatch |
| title_full_unstemmed | Rigorous magic communication ideas and their application Jim Taylor & Steve Hatch |
| title_short | Rigorous magic |
| title_sort | rigorous magic communication ideas and their application |
| title_sub | communication ideas and their application |
| topic | BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Advertising fast Brand name products fast Branding (Marketing) fast Communication in marketing fast Communication in marketing Wirtschaft Brand name products Branding (Marketing) Advertising Marktkommunikation (DE-588)4131075-5 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / Management Advertising Brand name products Branding (Marketing) Communication in marketing Wirtschaft Marktkommunikation Markenimage Markenpolitik |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209232 |
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