Brand vision: how to energize your team to drive business growth
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Chichester, West Sussex, England
John Wiley & Sons
©2006
|
Schlagworte: | |
Online-Zugang: | FRO01 UBG01 Volltext |
Beschreibung: | Includes bibliographical references (pages 253-254) and index David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth |
Beschreibung: | 1 Online-Ressource (xii, 270 pages) |
ISBN: | 9781119209300 1119209307 9780470060940 0470060948 9780470028353 0470028351 |
Internformat
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500 | |a Includes bibliographical references (pages 253-254) and index | ||
500 | |a David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth | ||
650 | 4 | |a Brand name products | |
650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
650 | 7 | |a Brand name products |2 fast | |
650 | 7 | |a Employee motivation |2 fast | |
650 | 7 | |a Product management |2 fast | |
650 | 7 | |a Markenpolitik |2 swd | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Brand name products | |
650 | 4 | |a Product management | |
650 | 4 | |a Employee motivation | |
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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any_adam_object | |
author | Taylor, David |
author_facet | Taylor, David |
author_role | aut |
author_sort | Taylor, David |
author_variant | d t dt |
building | Verbundindex |
bvnumber | BV043386374 |
collection | ZDB-35-WIC |
ctrlnum | (ZDB-35-WIC)ocn128163750 (OCoLC)128163750 (DE-599)BVBBV043386374 |
dewey-full | 658.8/27 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/27 |
dewey-search | 658.8/27 |
dewey-sort | 3658.8 227 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T07:24:31Z |
institution | BVB |
isbn | 9781119209300 1119209307 9780470060940 0470060948 9780470028353 0470028351 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028804958 |
oclc_num | 128163750 |
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physical | 1 Online-Ressource (xii, 270 pages) |
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publisher | John Wiley & Sons |
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spelling | Taylor, David Verfasser aut Brand vision how to energize your team to drive business growth David Taylor Chichester, West Sussex, England John Wiley & Sons ©2006 1 Online-Ressource (xii, 270 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 253-254) and index David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth Brand name products BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Employee motivation fast Product management fast Markenpolitik swd Wirtschaft Product management Employee motivation Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209300 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Taylor, David Brand vision how to energize your team to drive business growth Brand name products BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Employee motivation fast Product management fast Markenpolitik swd Wirtschaft Product management Employee motivation Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4144679-3 |
title | Brand vision how to energize your team to drive business growth |
title_auth | Brand vision how to energize your team to drive business growth |
title_exact_search | Brand vision how to energize your team to drive business growth |
title_full | Brand vision how to energize your team to drive business growth David Taylor |
title_fullStr | Brand vision how to energize your team to drive business growth David Taylor |
title_full_unstemmed | Brand vision how to energize your team to drive business growth David Taylor |
title_short | Brand vision |
title_sort | brand vision how to energize your team to drive business growth |
title_sub | how to energize your team to drive business growth |
topic | Brand name products BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Employee motivation fast Product management fast Markenpolitik swd Wirtschaft Product management Employee motivation Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Brand name products BUSINESS & ECONOMICS / Advertising & Promotion Employee motivation Product management Markenpolitik Wirtschaft |
url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209300 |
work_keys_str_mv | AT taylordavid brandvisionhowtoenergizeyourteamtodrivebusinessgrowth |