Conversations with marketing masters:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester
John Wiley
©2007
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future |
| Beschreibung: | 1 Online-Ressource (236 pages) |
| ISBN: | 9781119209256 1119209250 9780470065648 0470065648 1282345532 9781282345539 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043386370 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160222s2007 |||| o||u| ||||||eng d | ||
| 020 | |a 9781119209256 |c electronic bk. |9 978-1-119-20925-6 | ||
| 020 | |a 1119209250 |c electronic bk. |9 1-119-20925-0 | ||
| 020 | |a 9780470065648 |c electronic bk. |9 978-0-470-06564-8 | ||
| 020 | |a 0470065648 |c electronic bk. |9 0-470-06564-8 | ||
| 020 | |a 1282345532 |9 1-282-34553-2 | ||
| 020 | |a 9781282345539 |9 978-1-282-34553-9 | ||
| 024 | 7 | |a 10.1002/9781119209256 |2 doi | |
| 035 | |a (ZDB-35-WIC)ocn127465945 | ||
| 035 | |a (OCoLC)127465945 | ||
| 035 | |a (DE-599)BVBBV043386370 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-861 | ||
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Mazur, Laura |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Conversations with marketing masters |c Laura Mazur and Louella Miles |
| 264 | 1 | |a Chichester |b John Wiley |c ©2007 | |
| 300 | |a 1 Online-Ressource (236 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future | ||
| 650 | 7 | |a Interviews |2 fast | |
| 650 | 4 | |a Marketing personnel / Interviews | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Marketing personnel |2 fast | |
| 650 | 7 | |a Marketing |2 idsbb | |
| 650 | 7 | |a Führungskraft |2 idszbz | |
| 650 | 7 | |a Arbeitskraft |2 idszbz | |
| 650 | 7 | |a Marketing |2 idszbz | |
| 650 | 7 | |a Management |2 idszbz | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Marketing personnel / Interviews | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Experteninterview |0 (DE-588)4541538-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 1 | |a Experteninterview |0 (DE-588)4541538-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | 1 | |a Experteninterview |0 (DE-588)4541538-9 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Miles, Louella |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-02591-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-470-02591-3 |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-35-WIC | ||
| 940 | 1 | |q UBG_PDA_WIC | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028804954 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256 |l UBG01 |p ZDB-35-WIC |q UBG_PDA_WIC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175955631013888 |
|---|---|
| any_adam_object | |
| author | Mazur, Laura |
| author_facet | Mazur, Laura |
| author_role | aut |
| author_sort | Mazur, Laura |
| author_variant | l m lm |
| building | Verbundindex |
| bvnumber | BV043386370 |
| classification_rvk | QP 611 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn127465945 (OCoLC)127465945 (DE-599)BVBBV043386370 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03615nmm a2200805zc 4500</leader><controlfield tag="001">BV043386370</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160222s2007 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119209256</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-20925-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119209250</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-20925-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470065648</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-06564-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470065648</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-06564-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282345532</subfield><subfield code="9">1-282-34553-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282345539</subfield><subfield code="9">978-1-282-34553-9</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781119209256</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn127465945</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)127465945</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043386370</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-861</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mazur, Laura</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Conversations with marketing masters</subfield><subfield code="c">Laura Mazur and Louella Miles</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester</subfield><subfield code="b">John Wiley</subfield><subfield code="c">©2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (236 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Interviews</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing personnel / Interviews</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Distribution</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing personnel</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">idsbb</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Führungskraft</subfield><subfield code="2">idszbz</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Arbeitskraft</subfield><subfield code="2">idszbz</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">idszbz</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management</subfield><subfield code="2">idszbz</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing personnel / Interviews</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Experteninterview</subfield><subfield code="0">(DE-588)4541538-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Experteninterview</subfield><subfield code="0">(DE-588)4541538-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Experteninterview</subfield><subfield code="0">(DE-588)4541538-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Miles, Louella</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-02591-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-02591-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028804954</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043386370 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:31Z |
| institution | BVB |
| isbn | 9781119209256 1119209250 9780470065648 0470065648 1282345532 9781282345539 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028804954 |
| oclc_num | 127465945 |
| open_access_boolean | |
| owner | DE-861 |
| owner_facet | DE-861 |
| physical | 1 Online-Ressource (236 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | John Wiley |
| record_format | marc |
| spelling | Mazur, Laura Verfasser aut Conversations with marketing masters Laura Mazur and Louella Miles Chichester John Wiley ©2007 1 Online-Ressource (236 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future Interviews fast Marketing personnel / Interviews BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Marketing personnel fast Marketing idsbb Führungskraft idszbz Arbeitskraft idszbz Marketing idszbz Management idszbz Wirtschaft Marketing Marketing / Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Experteninterview (DE-588)4541538-9 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Experteninterview (DE-588)4541538-9 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Miles, Louella Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-02591-8 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-02591-3 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mazur, Laura Conversations with marketing masters Interviews fast Marketing personnel / Interviews BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Marketing personnel fast Marketing idsbb Führungskraft idszbz Arbeitskraft idszbz Marketing idszbz Management idszbz Wirtschaft Marketing Marketing / Management Marketingstrategie (DE-588)4120697-6 gnd Experteninterview (DE-588)4541538-9 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4541538-9 (DE-588)4200055-5 |
| title | Conversations with marketing masters |
| title_auth | Conversations with marketing masters |
| title_exact_search | Conversations with marketing masters |
| title_full | Conversations with marketing masters Laura Mazur and Louella Miles |
| title_fullStr | Conversations with marketing masters Laura Mazur and Louella Miles |
| title_full_unstemmed | Conversations with marketing masters Laura Mazur and Louella Miles |
| title_short | Conversations with marketing masters |
| title_sort | conversations with marketing masters |
| topic | Interviews fast Marketing personnel / Interviews BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Marketing / Management fast Marketing personnel fast Marketing idsbb Führungskraft idszbz Arbeitskraft idszbz Marketing idszbz Management idszbz Wirtschaft Marketing Marketing / Management Marketingstrategie (DE-588)4120697-6 gnd Experteninterview (DE-588)4541538-9 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Interviews Marketing personnel / Interviews BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing Marketing / Management Marketing personnel Führungskraft Arbeitskraft Management Wirtschaft Marketingstrategie Experteninterview Marketingforschung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256 |
| work_keys_str_mv | AT mazurlaura conversationswithmarketingmasters AT mileslouella conversationswithmarketingmasters |