Mobile media and applications, from concept to cash: successful service creation and launch
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
Wiley
©2006
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references and index Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach |
| Beschreibung: | 1 Online-Ressource (xix, 315 pages) |
| ISBN: | 0470028467 9780470028469 0470028459 9780470028452 1280606002 9781280606007 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a Cell phone services industry |2 fast | |
| 650 | 7 | |a Cell phone systems |2 fast | |
| 650 | 7 | |a Mobile communication systems |2 fast | |
| 650 | 7 | |a Wireless communication systems |2 fast | |
| 650 | 4 | |a Cellular telephone systems | |
| 650 | 4 | |a Cellular telephone services industry | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Cell phone systems | |
| 650 | 4 | |a Wireless communication systems | |
| 650 | 4 | |a Mobile communication systems | |
| 650 | 4 | |a Cell phone services industry | |
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| dewey-sort | 3658.8 272 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043386355 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:31Z |
| institution | BVB |
| isbn | 0470028467 9780470028469 0470028459 9780470028452 1280606002 9781280606007 |
| language | English |
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| spelling | Mobile media and applications, from concept to cash successful service creation and launch Christoffer Andersson [and others] Chichester, England Wiley ©2006 1 Online-Ressource (xix, 315 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phone services industry fast Cell phone systems fast Mobile communication systems fast Wireless communication systems fast Cellular telephone systems Cellular telephone services industry Wirtschaft Cell phone systems Wireless communication systems Mobile communication systems Cell phone services industry Electronic books Andersson, Christoffer Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-01747-3 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-01747-0 https://onlinelibrary.wiley.com/doi/book/10.1002/9780470028469 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mobile media and applications, from concept to cash successful service creation and launch BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phone services industry fast Cell phone systems fast Mobile communication systems fast Wireless communication systems fast Cellular telephone systems Cellular telephone services industry Wirtschaft Cell phone systems Wireless communication systems Mobile communication systems Cell phone services industry |
| title | Mobile media and applications, from concept to cash successful service creation and launch |
| title_auth | Mobile media and applications, from concept to cash successful service creation and launch |
| title_exact_search | Mobile media and applications, from concept to cash successful service creation and launch |
| title_full | Mobile media and applications, from concept to cash successful service creation and launch Christoffer Andersson [and others] |
| title_fullStr | Mobile media and applications, from concept to cash successful service creation and launch Christoffer Andersson [and others] |
| title_full_unstemmed | Mobile media and applications, from concept to cash successful service creation and launch Christoffer Andersson [and others] |
| title_short | Mobile media and applications, from concept to cash |
| title_sort | mobile media and applications from concept to cash successful service creation and launch |
| title_sub | successful service creation and launch |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Cell phone services industry fast Cell phone systems fast Mobile communication systems fast Wireless communication systems fast Cellular telephone systems Cellular telephone services industry Wirtschaft Cell phone systems Wireless communication systems Mobile communication systems Cell phone services industry |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Cell phone services industry Cell phone systems Mobile communication systems Wireless communication systems Cellular telephone systems Cellular telephone services industry Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9780470028469 |
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