3G marketing: communities and strategic partnerships
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Wiley
©2004
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Beschreibung: | Includes bibliographical references (pages 307-311) and index Next generation wireless is not about technology, it is all about marketing ... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book |
| Beschreibung: | 1 Online-Ressource (xxiii, 332 pages) |
| ISBN: | 0470011181 9780470011188 0470011173 9780470011171 1280274492 9781280274497 |
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| 500 | |a Includes bibliographical references (pages 307-311) and index | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Ahonen, Tomi T. |
| author_facet | Ahonen, Tomi T. |
| author_role | aut |
| author_sort | Ahonen, Tomi T. |
| author_variant | t t a tt tta |
| building | Verbundindex |
| bvnumber | BV043385774 |
| classification_rvk | QP 632 |
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| dewey-full | 384.5/3/0688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.5/3/0688 |
| dewey-search | 384.5/3/0688 |
| dewey-sort | 3384.5 13 3688 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043385774 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:29Z |
| institution | BVB |
| isbn | 0470011181 9780470011188 0470011173 9780470011171 1280274492 9781280274497 |
| language | English |
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| owner_facet | DE-861 |
| physical | 1 Online-Ressource (xxiii, 332 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
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| spelling | Ahonen, Tomi T. Verfasser aut 3G marketing communities and strategic partnerships Tomi T. Ahonen, Timo Kasper, Sara Melkko Three G marketing Chichester, West Sussex Wiley ©2004 1 Online-Ressource (xxiii, 332 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 307-311) and index Next generation wireless is not about technology, it is all about marketing ... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications bisacsh Cell phone services industry Cell phone equipment industry Cell phones / Marketing Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic books Mobile Telekommunikation (DE-588)4341131-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 Kasper, Timo Sonstige oth Melkko, Sara Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-85100-7 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-85100-5 https://onlinelibrary.wiley.com/doi/book/10.1002/0470011181 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ahonen, Tomi T. 3G marketing communities and strategic partnerships TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications bisacsh Cell phone services industry Cell phone equipment industry Cell phones / Marketing Mobile Telekommunikation (DE-588)4341131-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4341131-9 (DE-588)4037589-4 |
| title | 3G marketing communities and strategic partnerships |
| title_alt | Three G marketing |
| title_auth | 3G marketing communities and strategic partnerships |
| title_exact_search | 3G marketing communities and strategic partnerships |
| title_full | 3G marketing communities and strategic partnerships Tomi T. Ahonen, Timo Kasper, Sara Melkko |
| title_fullStr | 3G marketing communities and strategic partnerships Tomi T. Ahonen, Timo Kasper, Sara Melkko |
| title_full_unstemmed | 3G marketing communities and strategic partnerships Tomi T. Ahonen, Timo Kasper, Sara Melkko |
| title_short | 3G marketing |
| title_sort | 3g marketing communities and strategic partnerships |
| title_sub | communities and strategic partnerships |
| topic | TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications bisacsh Cell phone services industry Cell phone equipment industry Cell phones / Marketing Mobile Telekommunikation (DE-588)4341131-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications Cell phone services industry Cell phone equipment industry Cell phones / Marketing Mobile Telekommunikation Marketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/0470011181 |
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