Holdings: The new rules of marketing & PR

The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Saved in:

Bibliographic Details
Main Author:	Scott, David Meerman (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey Wiley [2015]
Edition:	Fifth edition
Subjects:	Internet marketing Public relations Öffentlichkeitsarbeit Online-Marketing Telemarketing Internet World Wide Web 2.0 Marketing
Online Access:	FHD01
Physical Description:	1 Online-Ressource (xxi, 458 Seiten) Illustrationen
ISBN:	9781119070672 9781119070481

Staff View

MARC


LEADER	00000nmm a2200000 c 4500
001	BV043384499
003	DE-604
005	00000000000000.0
007	cr\|uuu---uuuuu
008	160222s2015 xxu\|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9781119070672 \|c Online \|9 978-1-119-07067-2
020			\|a 9781119070481 \|9 978-1-119-07048-1
035			\|a (OCoLC)1260140674
035			\|a (DE-599)BVBBV043384499
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-1050
050		0	\|a HF5415.1265
082	0		\|a 658.8/72 \|2 23
084			\|a QP 650 \|0 (DE-625)141922: \|2 rvk
100	1		\|a Scott, David Meerman \|0 (DE-588)137820550 \|4 aut
245	1	0	\|a The new rules of marketing & PR \|b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly \|c David Meerman Scott
246	1	3	\|a The new rules of marketing and PR
250			\|a Fifth edition
264		1	\|a Hoboken, New Jersey \|b Wiley \|c [2015]
300			\|a 1 Online-Ressource (xxi, 458 Seiten) \|b Illustrationen
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
650		4	\|a Internet marketing
650		4	\|a Public relations
650	0	7	\|a Öffentlichkeitsarbeit \|0 (DE-588)4043188-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Online-Marketing \|0 (DE-588)7706419-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Telemarketing \|0 (DE-588)4215401-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Internet \|0 (DE-588)4308416-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a World Wide Web 2.0 \|0 (DE-588)7548364-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
689	0	0	\|a Öffentlichkeitsarbeit \|0 (DE-588)4043188-5 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Telemarketing \|0 (DE-588)4215401-7 \|D s
689	1	1	\|a Internet \|0 (DE-588)4308416-3 \|D s
689	1	2	\|a World Wide Web 2.0 \|0 (DE-588)7548364-6 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Online-Marketing \|0 (DE-588)7706419-7 \|D s
689	2	1	\|a Öffentlichkeitsarbeit \|0 (DE-588)4043188-5 \|D s
689	2	2	\|a World Wide Web 2.0 \|0 (DE-588)7548364-6 \|D s
689	2		\|8 2\p \|5 DE-604
912			\|a ZDB-38-EBR
999			\|a oai:aleph.bib-bvb.de:BVB01-028803086
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
966	e		\|u http://site.ebrary.com/lib/thdeggendorf/Doc?id=11128357 \|l FHD01 \|p ZDB-38-EBR \|q FHD01_EBR_Kauf \|x Aggregator \|3 Volltext

Record in the Search Index

_version_	1804175951828877312
any_adam_object
author	Scott, David Meerman
author_GND	(DE-588)137820550
author_facet	Scott, David Meerman
author_role	aut
author_sort	Scott, David Meerman
author_variant	d m s dm dms
building	Verbundindex
bvnumber	BV043384499
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.1265
callnumber-search	HF5415.1265
callnumber-sort	HF 45415.1265
callnumber-subject	HF - Commerce
classification_rvk	QP 650
collection	ZDB-38-EBR
ctrlnum	(OCoLC)1260140674 (DE-599)BVBBV043384499
dewey-full	658.8/72
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Fifth edition
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02475nmm a2200613 c 4500</leader><controlfield tag="001">BV043384499</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">160222s2015 xxu\|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119070672</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-119-07067-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119070481</subfield><subfield code="9">978-1-119-07048-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1260140674</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043384499</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Scott, David Meerman</subfield><subfield code="0">(DE-588)137820550</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The new rules of marketing & PR</subfield><subfield code="b">how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly</subfield><subfield code="c">David Meerman Scott</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">The new rules of marketing and PR</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fifth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxi, 458 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Telemarketing</subfield><subfield code="0">(DE-588)4215401-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Telemarketing</subfield><subfield code="0">(DE-588)4215401-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028803086</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/thdeggendorf/Doc?id=11128357</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">FHD01_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV043384499
illustrated	Not Illustrated
indexdate	2024-07-10T07:24:27Z
institution	BVB
isbn	9781119070672 9781119070481
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028803086
oclc_num	1260140674
open_access_boolean
owner	DE-1050
owner_facet	DE-1050
physical	1 Online-Ressource (xxi, 458 Seiten) Illustrationen
psigel	ZDB-38-EBR ZDB-38-EBR FHD01_EBR_Kauf
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Wiley
record_format	marc
spelling	Scott, David Meerman (DE-588)137820550 aut The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott The new rules of marketing and PR Fifth edition Hoboken, New Jersey Wiley [2015] 1 Online-Ressource (xxi, 458 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Internet marketing Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Marketing (DE-588)4037589-4 s DE-604 Telemarketing (DE-588)4215401-7 s Internet (DE-588)4308416-3 s World Wide Web 2.0 (DE-588)7548364-6 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Scott, David Meerman The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly Internet marketing Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd Internet (DE-588)4308416-3 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4043188-5 (DE-588)7706419-7 (DE-588)4215401-7 (DE-588)4308416-3 (DE-588)7548364-6 (DE-588)4037589-4
title	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
title_alt	The new rules of marketing and PR
title_auth	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
title_exact_search	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
title_full	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott
title_fullStr	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott
title_full_unstemmed	The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly David Meerman Scott
title_short	The new rules of marketing & PR
title_sort	the new rules of marketing pr how to use social media online video mobile applications blogs news releases and viral marketing to reach buyers directly
title_sub	how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
topic	Internet marketing Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd Internet (DE-588)4308416-3 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Internet marketing Public relations Öffentlichkeitsarbeit Online-Marketing Telemarketing Internet World Wide Web 2.0 Marketing
work_keys_str_mv	AT scottdavidmeerman thenewrulesofmarketingprhowtousesocialmediaonlinevideomobileapplicationsblogsnewsreleasesandviralmarketingtoreachbuyersdirectly AT scottdavidmeerman thenewrulesofmarketingandpr

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!

MARC

Record in the Search Index

There is no print copy available.

Similar Items