Scott, D. M. (2015). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (Fifth edition.). Wiley.
Chicago-Zitierstil (17. Ausg.)Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Fifth edition. Hoboken, New Jersey: Wiley, 2015.
MLA-Zitierstil (9. Ausg.)Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Fifth edition. Wiley, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.