The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XL, 215 Bl. Ill., graph. Darst. 30 cm |
Internformat
MARC
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| 245 | 1 | 0 | |a The significance of the past |b the impact of brand heritage upon brand trust in the sporting goods industry |c vorgelegt von Sebastian Projahn |
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Datensatz im Suchindex
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| adam_text | III. OVERVIEW
I. SUMMARY
II.
ABSTRACT
III.
OVERVIEW
IV.
TABLE OF
CONTENTS
V. LIST OF
FIGURES
VI.
LIST OF
TABLES
VII.LIST OF
ABBREVIATIONS XII
1. INTRODUCTION 13
1.1.
PROBLEM STATEMENT: PERSPECTIVE THROUGH RETROSPECTIVE 13
1.2.
RELEVANCY OF
BRAND
HERITAGE AND OBJECTIVE 16
1.3.
COURSE OF
INVESTIGATION 25
2. THEORETICAL BASIS 26
2.1.
APPROACH TO CAPTURE BRAND
HERITAGE
2.2.
DEFINITION OF
BRAND
HERITAGE
2.3.
DIMENSIONS OF
BRAND
HERITAGE
2I. BRAND
HERITAGE AND BRANDING
2.5.
CONTEMPORARY OVERVIEW OF
BRAND
HERITAGE
2.6.
SIGNIFICANCE OF
BRAND HERITAGE
2.7.
RESEARCH QUESTION
2.8.
DEVELOPMENT OF
A THEORETICAL FRAMEWORK
3. DEVELOPMENT OF
A CONCEPTUAL FRAMEWORK
3.1.
CONCEPTUALISATION OF
BRAND
HERITAGE
3.2.
CONCEPTUALISATION OF
BRAND TRUST
3.3.
CONCEPTUALISATION OF
INTERCULTURAL RESEARCH APPROACH
3.4.
FORMULATION OF
HYPOTHESES
3.5.
DEVELOPMENT OF
A RESEARCH
MODEL
HTTP://D-NB.INFO/1076507344
L RESEARCH METHODOLOGY 109
4.1.
BASICS OF STRUCTURAL EQUATION
MODELLING 109
4.2.
BASICS OF
MEASUREMENT MODEL 110
4.3.
BASICS OF STRUCTURAL
MODEL 114
4.4.
ESTIMATION PROCEDURE OF
STRUCTURAL EQUATION MODELLING 114
4.5.
ASSESSMENT OF STRUCTURAL EQUATION
MODELLING 117
5. EMPIRICAL ANALYSIS 136
5.1.
RESEARCH METHODOLOGY 136
5.2.
DATA COLLECTION
AND SURVEY DESIGN 136
5.3.
DATA PREPARATION
AND ANALYSIS 138
5.4.
EVALUATION OF
THE MEASUREMENT MODEL (BRAND
HERITAGE] 142
5.5.
EVALUATION OF
THE STRUCTURAL MODEL 163
6. SYNOPSIS & MANAGERIAL
IMPLICATIONS 178
6.1.
THEORETICAL CONTRIBUTIONS 178
6.2.
MANAGERIAL IMPLICATIONS 182
6.3.
LIMITATIONS AND
FURTHER RESEARCH 195
VIII. APPENDIX 197
IX.
REFERENCES XIII
X. ACKNOWLEDGEMENTS XXXIX
XI.
EIDESSTATTLICHE ERKLARUNG XL
IV. TABLE OF CONTENTS
I. SUMMARY
II.
ABSTRACT
III.
OVERVIEW
IV.
TABLE OF
CONTENTS
V. LIST OF
FIGURES
VI.
LIST OF TABLES
VII.LIST OF
ABBREVIATIONS XII
1. INTRODUCTION 13
1.1.
PROBLEM STATEMENT: PERSPECTIVE THROUGH RETROSPECTIVE 13
1.2.
RELEVANCY OF
BRAND
HERITAGE AND OBJECTIVE
1.3.
COURSE OF
INVESTIGATION
2. THEORETICAL BASIS
2.1.
APPROACH TO CAPTURE BRAND
HERITAGE
2.2.
DEFINITION OF
BRAND
HERITAGE
2.3.
DIMENSIONS OF
BRAND
HERITAGE
2.3.1. BRAND
HISTORY
2.3.2. TRADITION & CUSTOMS
2.3.3. COLLECTIVE & FLASHBULB MEMORY
2.3.4. BRAND
IDENTITY
2.3.5. SUMMARY & IMPLICATIONS
2.4.
BRAND
HERITAGE AND
BRANDING
2.4.1. HERITAGE BRANDS VS. BRANDS WITH HERITAGE
2.4.2. BRANDING ASSOCIATED WITH
HERITAGE
2.4.3. SUMMARY OF
HERITAGE-RELATED BRANDING...
2.4.4. SUMMARY & IMPLICATIONS
2.5.
CONTEMPORARY OVERVIEW OF
BRAND HERITAGE
2.5.1. QUALITATIVE STUDIES
2.5.2. QUANTITATIVE STUDIES
2.5.3. SUMMARY & IMPLICATIONS
2.6.
SIGNIFICANCE OF
BRAND
HERITAGE
2.6.1. ADVANTAGES OF
BRAND
HERITAGE
2.6.2. DISADVANTAGES OF
BRAND
HERITAGE
2.6.3. SUMMARY & IMPLICATIONS
2.7.
RESEARCH QUESTION
2.8.
DEVELOPMENT OF
A THEORETICAL FRAMEWORK
3. DEVELOPMENT OF
A CONCEPTUAL FRAMEWORK 76
3.1.
CONCEPTUALISATION OF
BRAND HERITAGE 76
3.1.1. SELECTION OF
MEASUREMENT MODEL 76
3.1.2. URDE ET AL. S (2007) BRAND
HERITAGE MODEL 79
3.1.3. MODIFICATION OF
THE MEASUREMENT MODEL 82
3.1.1. OPERATIONALISATION OF
BRAND
HERITAGE 84
3.2.
CONCEPTUALISATION OF
BRAND TRUST 87
3.2.1. SELECTION OF
MEASUREMENT MODEL 87
3.2.2. OPERATIONALISATION OF
BRAND TRUST 91
3.3.
CONCEPTUALISATION OF
INTERCULTURAL RESEARCH APPROACH 92
3.3.1. CULTURAL DIMENSION MODEL
BY HOFSTEDE 93
3.3.2. COMPARATIVE STUDY BETWEEN THE USA
AND GERMANY 97
3.4.
FORMULATION OF
HYPOTHESES 99
3.4.1. BRAND
HERITAGE-BRAND TRUST RELATIONSHIP 99
3.4.2. TRACK RECORD-BRAND
TRUST RELATIONSHIP 100
3.4.3. LONGEVITY-BRAND TRUST RELATIONSHIP 100
3.4.4. CORE VALUES-BRAND TRUST RELATIONSHIP 101
3.4.5. USE OF
SYMBOLS-BRAND TRUST RELATIONSHIP 101
3.4.6. PERSONAL MEMORIES-BRAND TRUST RELATIONSHIP 102
3.4.7. CULTURE-BRAND TRUST RELATIONSHIP 102
3.4.8. IMPACT OF CULTURE
ON LONGEVITY-BRAND
TRUST RELATIONSHIP 103
3.4.9. IMPACT OF
CULTURE ON TRACK
RECORD-BRAND TRUST RELATIONSHIP 104
3.4.10.
IMPACT OF CULTURE
ON CORE VALUES-BRAND TRUST
RELATIONSHIP 104
3.4.11.
IMPACT OF CULTURE
ON SYMBOLS-BRAND TRUST
RELATIONSHIP 105
3.4.12.
IMPACT OF
CULTURE ON PERSONAL MEMORIES-BRAND TRUST
RELATIONSHIP 105
3.5.
DEVELOPMENT OF
A RESEARCH
MODEL 106
4. RESEARCH METHODOLOGY 109
4.1.
BASICS OF STRUCTURAL EQUATION
MODELLING 109
4.2.
BASICS OF
MEASUREMENT MODEL 110
4.2.1. REFLECTIVE MEASUREMENT MODEL 111
4.2.2. FORMATIVE MEASUREMENT MODEL 112
4.2.3. SELECTION OF
AN APPROPRIATE MEASUREMENT
MODEL 112
4.3.
BASICS OF STRUCTURAL MODEL 114
4.4.
ESTIMATION PROCEDURE
OF STRUCTURAL EQUATION
MODELLING 114
4.4.1. CHARACTERISTICS OF COVARIANCE-BASED
SEM 115
4.4.2. CHARACTERISTICS OF VARIANCE-BASED SEM 115
4.4.3. SELECTION OF
AN APPROPRIATE ESTIMATION
PROCEDURE 116
4.5.
ASSESSMENT OF STRUCTURAL EQUATION
MODELLING
4.5.1. ASSESSMENT CRITERIA
4.5.2. ASSESSMENT OF
MEASUREMENT MODEL
4.5.3. FIRST-GENERATION CRITERIA
4.5.4. SECOND-GENERATION CRITERIA
4.5.5. ASSESSMENT OF STRUCTURAL MODEL
4.5.6. MULTI-GROUP ANALYSIS
5. EMPIRICAL ANALYSIS
5.1.
RESEARCH METHODOLOGY
5.2.
DATA COLLECTION AND
SURVEY DESIGN
5.3.
DATA PREPARATION
AND ANALYSIS
5.4.
EVALUATION OF
THE MEASUREMENT MODEL (BRAND
HERITAGE)
5.4.1. PRE-TEST OF THE OPERATIONALISATION OF
THE MEASUREMENT MODEL
5.4.2. EXPLORATORY FACTOR ANALYSIS OF THE MEASUREMENT
MODEL
5.4.3. CONFIRMATORY FACTOR ANALYSIS OF
MEASUREMENT MODEL
5.4.4. OPERATIONALISATION OF
THE BENEFITS OF
BRAND
HERITAGE
5.4.5. INTERCULTURAL ASSESSMENT OF THE MEASUREMENT MODEL
5.5.
EVALUATION OF
THE STRUCTURAL MODEL
5.5.1. EVALUATION OF
HYPOTHESIS
5.5.2. INTERCULTURAL ASSESSMENT OF THE STRUCTURAL MODEL
6. SYNOPSIS & MANAGERIAL IMPLICATIONS
6.1.
THEORETICAL CONTRIBUTIONS
6.2.
MANAGERIAL IMPLICATIONS
6.3.
LIMITATIONS AND FURTHER RESEARCH
VIII. APPENDIX
IX.
REFERENCES
X. ACKNOWLEDGEMENTS
XI.
EIDESSTATTLICHE ERKLARUNG
|
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| indexdate | 2024-07-10T07:23:56Z |
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| spelling | Projahn, Sebastian 1983- Verfasser (DE-588)1076507336 aut The significance of the past the impact of brand heritage upon brand trust in the sporting goods industry vorgelegt von Sebastian Projahn 2015 XL, 215 Bl. Ill., graph. Darst. 30 cm txt rdacontent n rdamedia nc rdacarrier Jena, Univ., Diss., 2015 Sportartikelindustrie (DE-588)4329405-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Sportartikelindustrie (DE-588)4329405-4 s Markenpolitik (DE-588)4144679-3 s DE-604 B:DE-101 application/pdf http://d-nb.info/1076507344/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028779982&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Projahn, Sebastian 1983- The significance of the past the impact of brand heritage upon brand trust in the sporting goods industry Sportartikelindustrie (DE-588)4329405-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4329405-4 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | The significance of the past the impact of brand heritage upon brand trust in the sporting goods industry |
| title_auth | The significance of the past the impact of brand heritage upon brand trust in the sporting goods industry |
| title_exact_search | The significance of the past the impact of brand heritage upon brand trust in the sporting goods industry |
| title_full | The significance of the past the impact of brand heritage upon brand trust in the sporting goods industry vorgelegt von Sebastian Projahn |
| title_fullStr | The significance of the past the impact of brand heritage upon brand trust in the sporting goods industry vorgelegt von Sebastian Projahn |
| title_full_unstemmed | The significance of the past the impact of brand heritage upon brand trust in the sporting goods industry vorgelegt von Sebastian Projahn |
| title_short | The significance of the past |
| title_sort | the significance of the past the impact of brand heritage upon brand trust in the sporting goods industry |
| title_sub | the impact of brand heritage upon brand trust in the sporting goods industry |
| topic | Sportartikelindustrie (DE-588)4329405-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Sportartikelindustrie Markenpolitik Hochschulschrift |
| url | http://d-nb.info/1076507344/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028779982&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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