Marketing communications: offline and online integration, engagement and analytics
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia ; New Delhi
Kogan Page
[2016]
|
| Edition: | Sixth edition |
| Subjects: | |
| Item Description: | Includes index. |
| Physical Description: | xxii, 578 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749473402 |
Staff View
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| id | DE-604.BV043354591 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:43:48Z |
| institution | BVB |
| isbn | 9780749473402 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028773987 |
| oclc_num | 930528587 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-1049 DE-573 DE-863 DE-BY-FWS DE-19 DE-BY-UBM DE-521 |
| physical | xxii, 578 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Smith, Paul R. 1957- Zook, Ze Marketing communications offline and online integration, engagement and analytics Communication in marketing Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4037589-4 |
| title | Marketing communications offline and online integration, engagement and analytics |
| title_auth | Marketing communications offline and online integration, engagement and analytics |
| title_exact_search | Marketing communications offline and online integration, engagement and analytics |
| title_full | Marketing communications offline and online integration, engagement and analytics PR Smith and Ze Zook |
| title_fullStr | Marketing communications offline and online integration, engagement and analytics PR Smith and Ze Zook |
| title_full_unstemmed | Marketing communications offline and online integration, engagement and analytics PR Smith and Ze Zook |
| title_short | Marketing communications |
| title_sort | marketing communications offline and online integration engagement and analytics |
| title_sub | offline and online integration, engagement and analytics |
| topic | Communication in marketing Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication in marketing Kommunikationspolitik Marketing |
| work_keys_str_mv | AT smithpaulr marketingcommunicationsofflineandonlineintegrationengagementandanalytics AT zookze marketingcommunicationsofflineandonlineintegrationengagementandanalytics |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 600 S656(6) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |