Marketing communications: offline and online integration, engagement and analytics
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia ; New Delhi
Kogan Page
[2016]
|
| Ausgabe: | Sixth edition |
| Schlagworte: | |
| Beschreibung: | Includes index. |
| Beschreibung: | xxii, 578 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749473402 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
| 008 | 160210s2016 xxua||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)930528587 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Smith, Paul R. |d 1957- |e Verfasser |0 (DE-588)172558263 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b offline and online integration, engagement and analytics |c PR Smith and Ze Zook |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a London ; Philadelphia ; New Delhi |b Kogan Page |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a xxii, 578 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Zook, Ze |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7341-9 |
| 787 | 0 | 8 | |i Überarbeitung von |b 5. ed. |d 2011 |z 978-0-7494-6193-5 |z 978-0-7494-6194-2 |w (DE-604)BV037410612 |
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Datensatz im Suchindex
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| author | Smith, Paul R. 1957- Zook, Ze |
| author_GND | (DE-588)172558263 |
| author_facet | Smith, Paul R. 1957- Zook, Ze |
| author_role | aut aut |
| author_sort | Smith, Paul R. 1957- |
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| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.123 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Sixth edition |
| format | Book |
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| id | DE-604.BV043354591 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:26:47Z |
| institution | BVB |
| isbn | 9780749473402 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028773987 |
| oclc_num | 930528587 |
| open_access_boolean | |
| owner | DE-1050 DE-1049 DE-573 DE-863 DE-BY-FWS DE-19 DE-BY-UBM DE-521 |
| owner_facet | DE-1050 DE-1049 DE-573 DE-863 DE-BY-FWS DE-19 DE-BY-UBM DE-521 |
| physical | xxii, 578 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Smith, Paul R. 1957- Zook, Ze Marketing communications offline and online integration, engagement and analytics Communication in marketing Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4037589-4 |
| title | Marketing communications offline and online integration, engagement and analytics |
| title_auth | Marketing communications offline and online integration, engagement and analytics |
| title_exact_search | Marketing communications offline and online integration, engagement and analytics |
| title_full | Marketing communications offline and online integration, engagement and analytics PR Smith and Ze Zook |
| title_fullStr | Marketing communications offline and online integration, engagement and analytics PR Smith and Ze Zook |
| title_full_unstemmed | Marketing communications offline and online integration, engagement and analytics PR Smith and Ze Zook |
| title_short | Marketing communications |
| title_sort | marketing communications offline and online integration engagement and analytics |
| title_sub | offline and online integration, engagement and analytics |
| topic | Communication in marketing Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication in marketing Kommunikationspolitik Marketing |
| work_keys_str_mv | AT smithpaulr marketingcommunicationsofflineandonlineintegrationengagementandanalytics AT zookze marketingcommunicationsofflineandonlineintegrationengagementandanalytics |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 600 S656(6) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |