APA (7th ed.) Citation

Smith, P. R., & Zook, Z. (2016). Marketing communications: Offline and online integration, engagement and analytics (Sixth edition.). Kogan Page.

Chicago Style (17th ed.) Citation

Smith, Paul R., and Ze Zook. Marketing Communications: Offline and Online Integration, Engagement and Analytics. Sixth edition. London ; Philadelphia ; New Delhi: Kogan Page, 2016.

MLA (9th ed.) Citation

Smith, Paul R., and Ze Zook. Marketing Communications: Offline and Online Integration, Engagement and Analytics. Sixth edition. Kogan Page, 2016.