Predictive marketing: easy ways every marketer can use customer analytics and big data
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2015]
|
Schlagworte: | |
Online-Zugang: | FHD01 |
Beschreibung: | 1 Online-Ressource (xxii, 246 Seiten) |
ISBN: | 9781119037323 9781119037330 |
Internformat
MARC
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245 | 1 | 0 | |a Predictive marketing |b easy ways every marketer can use customer analytics and big data |c Ömer Artun, PhD, Dominique Levin |
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Datensatz im Suchindex
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any_adam_object | |
author | Artun, Ömer Levin, Dominique |
author_facet | Artun, Ömer Levin, Dominique |
author_role | aut aut |
author_sort | Artun, Ömer |
author_variant | ö a öa d l dl |
building | Verbundindex |
bvnumber | BV043340438 |
classification_rvk | QP 600 QP 611 QP 612 |
collection | ZDB-38-EBR |
ctrlnum | (OCoLC)943764985 (DE-599)BVBBV043340438 |
dewey-full | 650 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 650 - Management and auxiliary services |
dewey-raw | 650 |
dewey-search | 650 |
dewey-sort | 3650 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV043340438 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:23:29Z |
institution | BVB |
isbn | 9781119037323 9781119037330 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028760354 |
oclc_num | 943764985 |
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owner | DE-1050 |
owner_facet | DE-1050 |
physical | 1 Online-Ressource (xxii, 246 Seiten) |
psigel | ZDB-38-EBR ZDB-38-EBR FHD01_EBR_Kauf |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Wiley |
record_format | marc |
spelling | Artun, Ömer aut Predictive marketing easy ways every marketer can use customer analytics and big data Ömer Artun, PhD, Dominique Levin Hoboken, New Jersey Wiley [2015] 1 Online-Ressource (xxii, 246 Seiten) txt rdacontent c rdamedia cr rdacarrier Big Data (DE-588)4802620-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Prognose (DE-588)4047390-9 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 s Big Data (DE-588)4802620-7 s Marketing (DE-588)4037589-4 s Prognose (DE-588)4047390-9 s 1\p DE-604 Levin, Dominique aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-119-03736-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Artun, Ömer Levin, Dominique Predictive marketing easy ways every marketer can use customer analytics and big data Big Data (DE-588)4802620-7 gnd Marketing (DE-588)4037589-4 gnd Prognose (DE-588)4047390-9 gnd Kundenanalyse (DE-588)4304338-0 gnd |
subject_GND | (DE-588)4802620-7 (DE-588)4037589-4 (DE-588)4047390-9 (DE-588)4304338-0 |
title | Predictive marketing easy ways every marketer can use customer analytics and big data |
title_auth | Predictive marketing easy ways every marketer can use customer analytics and big data |
title_exact_search | Predictive marketing easy ways every marketer can use customer analytics and big data |
title_full | Predictive marketing easy ways every marketer can use customer analytics and big data Ömer Artun, PhD, Dominique Levin |
title_fullStr | Predictive marketing easy ways every marketer can use customer analytics and big data Ömer Artun, PhD, Dominique Levin |
title_full_unstemmed | Predictive marketing easy ways every marketer can use customer analytics and big data Ömer Artun, PhD, Dominique Levin |
title_short | Predictive marketing |
title_sort | predictive marketing easy ways every marketer can use customer analytics and big data |
title_sub | easy ways every marketer can use customer analytics and big data |
topic | Big Data (DE-588)4802620-7 gnd Marketing (DE-588)4037589-4 gnd Prognose (DE-588)4047390-9 gnd Kundenanalyse (DE-588)4304338-0 gnd |
topic_facet | Big Data Marketing Prognose Kundenanalyse |
work_keys_str_mv | AT artunomer predictivemarketingeasywayseverymarketercanusecustomeranalyticsandbigdata AT levindominique predictivemarketingeasywayseverymarketercanusecustomeranalyticsandbigdata |