APA (7th ed.) Citation

Wells, W. (2014). Measuring advertising effectiveness. Psychology Press.

Chicago Style (17th ed.) Citation

Wells, William. Measuring Advertising Effectiveness. New York and London: Psychology Press, 2014.

MLA (9th ed.) Citation

Wells, William. Measuring Advertising Effectiveness. Psychology Press, 2014.

Warning: These citations may not always be 100% accurate.