Measuring advertising effectiveness:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Psychology Press
[2014]
|
| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Beschreibung: | 1 Online-Ressource (x, 408 Seiten) |
| ISBN: | 9781315806099 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043339247 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160203s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781315806099 |c Online |9 9781315806099 | ||
| 035 | |a (OCoLC)956089054 | ||
| 035 | |a (DE-599)BVBBV043339247 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 | ||
| 084 | |a CX 7500 |0 (DE-625)19222: |2 rvk | ||
| 100 | 1 | |a Wells, William |d 1926- |e Verfasser |0 (DE-588)131677985 |4 aut | |
| 245 | 1 | 0 | |a Measuring advertising effectiveness |c edited by William D. Wells, University of Minnesota |
| 264 | 1 | |a New York and London |b Psychology Press |c [2014] | |
| 300 | |a 1 Online-Ressource (x, 408 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Effizienz |0 (DE-588)4013585-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeforschung |0 (DE-588)4461741-0 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 655 | 7 | |8 1\p |0 (DE-588)1071861417 |a Konferenzschrift |y 1994 |z Minneapolis Minn. |2 gnd-content | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Effizienz |0 (DE-588)4013585-8 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 689 | 1 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 1 | 1 | |a Werbeforschung |0 (DE-588)4461741-0 |D s |
| 689 | 1 | |8 3\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-805-81901-4 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-805-82812-2 |
| 912 | |a ZDB-38-EBR | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028759200 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://site.ebrary.com/lib/thdeggendorf/Doc?id=10844033 |l FHD01 |p ZDB-38-EBR |q FHD01_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175889309630464 |
|---|---|
| any_adam_object | |
| author | Wells, William 1926- |
| author_GND | (DE-588)131677985 |
| author_facet | Wells, William 1926- |
| author_role | aut |
| author_sort | Wells, William 1926- |
| author_variant | w w ww |
| building | Verbundindex |
| bvnumber | BV043339247 |
| classification_rvk | CX 7500 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)956089054 (DE-599)BVBBV043339247 |
| discipline | Psychologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02054nmm a2200493 c 4500</leader><controlfield tag="001">BV043339247</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160203s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315806099</subfield><subfield code="c">Online</subfield><subfield code="9">9781315806099</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)956089054</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043339247</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CX 7500</subfield><subfield code="0">(DE-625)19222:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wells, William</subfield><subfield code="d">1926-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131677985</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Measuring advertising effectiveness</subfield><subfield code="c">edited by William D. Wells, University of Minnesota</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York and London</subfield><subfield code="b">Psychology Press</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (x, 408 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Effizienz</subfield><subfield code="0">(DE-588)4013585-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeforschung</subfield><subfield code="0">(DE-588)4461741-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">1994</subfield><subfield code="z">Minneapolis Minn.</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Effizienz</subfield><subfield code="0">(DE-588)4013585-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbeforschung</subfield><subfield code="0">(DE-588)4461741-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-805-81901-4</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-805-82812-2</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028759200</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/thdeggendorf/Doc?id=10844033</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">FHD01_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)1071861417 Konferenzschrift 1994 Minneapolis Minn. gnd-content |
| genre_facet | Konferenzschrift 1994 Minneapolis Minn. |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV043339247 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:23:27Z |
| institution | BVB |
| isbn | 9781315806099 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028759200 |
| oclc_num | 956089054 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 1 Online-Ressource (x, 408 Seiten) |
| psigel | ZDB-38-EBR ZDB-38-EBR FHD01_EBR_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Psychology Press |
| record_format | marc |
| spelling | Wells, William 1926- Verfasser (DE-588)131677985 aut Measuring advertising effectiveness edited by William D. Wells, University of Minnesota New York and London Psychology Press [2014] 1 Online-Ressource (x, 408 Seiten) txt rdacontent c rdamedia cr rdacarrier Effizienz (DE-588)4013585-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeforschung (DE-588)4461741-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)1071861417 Konferenzschrift 1994 Minneapolis Minn. gnd-content USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Effizienz (DE-588)4013585-8 s 2\p DE-604 Werbeforschung (DE-588)4461741-0 s 3\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-805-81901-4 Erscheint auch als Druck-Ausgabe, Paperback 978-0-805-82812-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wells, William 1926- Measuring advertising effectiveness Effizienz (DE-588)4013585-8 gnd Werbung (DE-588)4065541-6 gnd Werbeforschung (DE-588)4461741-0 gnd |
| subject_GND | (DE-588)4013585-8 (DE-588)4065541-6 (DE-588)4461741-0 (DE-588)4078704-7 (DE-588)1071861417 |
| title | Measuring advertising effectiveness |
| title_auth | Measuring advertising effectiveness |
| title_exact_search | Measuring advertising effectiveness |
| title_full | Measuring advertising effectiveness edited by William D. Wells, University of Minnesota |
| title_fullStr | Measuring advertising effectiveness edited by William D. Wells, University of Minnesota |
| title_full_unstemmed | Measuring advertising effectiveness edited by William D. Wells, University of Minnesota |
| title_short | Measuring advertising effectiveness |
| title_sort | measuring advertising effectiveness |
| topic | Effizienz (DE-588)4013585-8 gnd Werbung (DE-588)4065541-6 gnd Werbeforschung (DE-588)4461741-0 gnd |
| topic_facet | Effizienz Werbung Werbeforschung USA Konferenzschrift 1994 Minneapolis Minn. |
| work_keys_str_mv | AT wellswilliam measuringadvertisingeffectiveness |