Integriertes Online-Marketing: Strategie, Taktik und Implementierung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Vieweg
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | XVII, 290 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm, 0 g |
| ISBN: | 3658107537 9783658107536 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043318309 | ||
| 003 | DE-604 | ||
| 005 | 20160725 | ||
| 007 | t | ||
| 008 | 160127s2015 a||| |||| 00||| ger d | ||
| 015 | |a 15,N51 |2 dnb | ||
| 016 | 7 | |a 1079865527 |2 DE-101 | |
| 020 | |a 3658107537 |9 3-658-10753-7 | ||
| 020 | |a 9783658107536 |c Book. : EUR 59.99 (DE), EUR 61.67 (AT), sfr 62.00 (freier Pr.), EUR 59.15 (FR), EUR 58.31 (IT), EUR 59.43 (NL) |9 978-3-658-10753-6 | ||
| 024 | 3 | |a 9783658107536 | |
| 035 | |a (OCoLC)932692999 | ||
| 035 | |a (DE-599)DNB1079865527 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-522 |a DE-92 |a DE-M382 |a DE-355 |a DE-1049 |a DE-1028 |a DE-1050 | ||
| 082 | 0 | |a 330 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 810f |2 stub | ||
| 100 | 1 | |a Jacob, Michael |e Verfasser |0 (DE-588)1023439344 |4 aut | |
| 245 | 1 | 0 | |a Integriertes Online-Marketing |b Strategie, Taktik und Implementierung |c Michael Jacob |
| 264 | 1 | |a Wiesbaden |b Springer Vieweg |c [2015] | |
| 300 | |a XVII, 290 Seiten |b Illustrationen, Diagramme |c 24 cm x 16.8 cm, 0 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Vertrieb |0 (DE-588)4127117-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 2 | |a Vertrieb |0 (DE-588)4127117-8 |D s |
| 689 | 0 | 3 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 4 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-10754-3 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=713bc35fad4b4c62afd668ec4d886088&prov=M&dok%5Fvar=1&dok%5Fext=htm |3 Inhaltstext |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028738798 | |
Datensatz im Suchindex
| _version_ | 1809772457932881920 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Jacob, Michael |
| author_GND | (DE-588)1023439344 |
| author_facet | Jacob, Michael |
| author_role | aut |
| author_sort | Jacob, Michael |
| author_variant | m j mj |
| building | Verbundindex |
| bvnumber | BV043318309 |
| classification_rvk | QP 650 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)932692999 (DE-599)DNB1079865527 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV043318309</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160725</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160127s2015 a||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">15,N51</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1079865527</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3658107537</subfield><subfield code="9">3-658-10753-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658107536</subfield><subfield code="c">Book. : EUR 59.99 (DE), EUR 61.67 (AT), sfr 62.00 (freier Pr.), EUR 59.15 (FR), EUR 58.31 (IT), EUR 59.43 (NL)</subfield><subfield code="9">978-3-658-10753-6</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783658107536</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)932692999</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1079865527</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-522</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-M382</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jacob, Michael</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1023439344</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integriertes Online-Marketing</subfield><subfield code="b">Strategie, Taktik und Implementierung</subfield><subfield code="c">Michael Jacob</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Vieweg</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 290 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">24 cm x 16.8 cm, 0 g</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Vertrieb</subfield><subfield code="0">(DE-588)4127117-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Vertrieb</subfield><subfield code="0">(DE-588)4127117-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-658-10754-3</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=713bc35fad4b4c62afd668ec4d886088&prov=M&dok%5Fvar=1&dok%5Fext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028738798</subfield></datafield></record></collection> |
| id | DE-604.BV043318309 |
| illustrated | Illustrated |
| indexdate | 2024-09-10T01:58:31Z |
| institution | BVB |
| isbn | 3658107537 9783658107536 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028738798 |
| oclc_num | 932692999 |
| open_access_boolean | |
| owner | DE-522 DE-92 DE-M382 DE-355 DE-BY-UBR DE-1049 DE-1028 DE-1050 |
| owner_facet | DE-522 DE-92 DE-M382 DE-355 DE-BY-UBR DE-1049 DE-1028 DE-1050 |
| physical | XVII, 290 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm, 0 g |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer Vieweg |
| record_format | marc |
| spelling | Jacob, Michael Verfasser (DE-588)1023439344 aut Integriertes Online-Marketing Strategie, Taktik und Implementierung Michael Jacob Wiesbaden Springer Vieweg [2015] XVII, 290 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm, 0 g txt rdacontent n rdamedia nc rdacarrier Integriertes Management (DE-588)4346301-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Vertrieb (DE-588)4127117-8 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Electronic Commerce (DE-588)4592128-3 s Vertrieb (DE-588)4127117-8 s Marketingmanagement (DE-588)4168907-0 s Integriertes Management (DE-588)4346301-0 s DE-604 Erscheint auch als Online-Ausgabe 978-3-658-10754-3 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=713bc35fad4b4c62afd668ec4d886088&prov=M&dok%5Fvar=1&dok%5Fext=htm Inhaltstext |
| spellingShingle | Jacob, Michael Integriertes Online-Marketing Strategie, Taktik und Implementierung Integriertes Management (DE-588)4346301-0 gnd Online-Marketing (DE-588)7706419-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Vertrieb (DE-588)4127117-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)7706419-7 (DE-588)4168907-0 (DE-588)4127117-8 (DE-588)4592128-3 |
| title | Integriertes Online-Marketing Strategie, Taktik und Implementierung |
| title_auth | Integriertes Online-Marketing Strategie, Taktik und Implementierung |
| title_exact_search | Integriertes Online-Marketing Strategie, Taktik und Implementierung |
| title_full | Integriertes Online-Marketing Strategie, Taktik und Implementierung Michael Jacob |
| title_fullStr | Integriertes Online-Marketing Strategie, Taktik und Implementierung Michael Jacob |
| title_full_unstemmed | Integriertes Online-Marketing Strategie, Taktik und Implementierung Michael Jacob |
| title_short | Integriertes Online-Marketing |
| title_sort | integriertes online marketing strategie taktik und implementierung |
| title_sub | Strategie, Taktik und Implementierung |
| topic | Integriertes Management (DE-588)4346301-0 gnd Online-Marketing (DE-588)7706419-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Vertrieb (DE-588)4127117-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Integriertes Management Online-Marketing Marketingmanagement Vertrieb Electronic Commerce |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=713bc35fad4b4c62afd668ec4d886088&prov=M&dok%5Fvar=1&dok%5Fext=htm |
| work_keys_str_mv | AT jacobmichael integriertesonlinemarketingstrategietaktikundimplementierung |