Creating value: the theory and practice of marketing semiotics research
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford ; New York
Oxford University Press
2015
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Beschreibung: | Literaturverzeichnis Seite [165]-179 |
| Beschreibung: | xiv, 189 Seiten Illustrationen, Diagramme |
| ISBN: | 9780199657261 0199657262 9780199657278 0199657270 |
Internformat
MARC
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| 100 | 1 | |a Oswald, Laura R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creating value |b the theory and practice of marketing semiotics research |c Laura R. Oswald |
| 250 | |a First edition | ||
| 264 | 1 | |a Oxford ; New York |b Oxford University Press |c 2015 | |
| 300 | |a xiv, 189 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis Seite [165]-179 | ||
| 650 | 7 | |a Advertising / Research |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Semiotics in advertising |2 fast | |
| 650 | 7 | |a Value |2 fast | |
| 650 | 4 | |a Semiotics in advertising | |
| 650 | 4 | |a Advertising |x Research | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Value | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Semiotik |0 (DE-588)4054498-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804175849471082496 |
|---|---|
| any_adam_object | |
| author | Oswald, Laura R. |
| author_facet | Oswald, Laura R. |
| author_role | aut |
| author_sort | Oswald, Laura R. |
| author_variant | l r o lr lro |
| building | Verbundindex |
| bvnumber | BV043311561 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17400 LC 10000 QP 630 |
| ctrlnum | (OCoLC)906749595 (DE-599)BVBBV043311561 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| edition | First edition |
| format | Book |
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| id | DE-604.BV043311561 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:22:49Z |
| institution | BVB |
| isbn | 9780199657261 0199657262 9780199657278 0199657270 |
| language | English |
| lccn | 014942350 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028732210 |
| oclc_num | 906749595 |
| open_access_boolean | |
| owner | DE-521 DE-N2 DE-11 |
| owner_facet | DE-521 DE-N2 DE-11 |
| physical | xiv, 189 Seiten Illustrationen, Diagramme |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Oswald, Laura R. Verfasser aut Creating value the theory and practice of marketing semiotics research Laura R. Oswald First edition Oxford ; New York Oxford University Press 2015 xiv, 189 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite [165]-179 Advertising / Research fast Branding (Marketing) fast Semiotics in advertising fast Value fast Semiotics in advertising Advertising Research Branding (Marketing) Value Advertising Unternehmen (DE-588)4061963-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Semiotik (DE-588)4054498-9 s Markenpolitik (DE-588)4144679-3 s Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s b DE-604 |
| spellingShingle | Oswald, Laura R. Creating value the theory and practice of marketing semiotics research Advertising / Research fast Branding (Marketing) fast Semiotics in advertising fast Value fast Semiotics in advertising Advertising Research Branding (Marketing) Value Advertising Unternehmen (DE-588)4061963-1 gnd Markenpolitik (DE-588)4144679-3 gnd Kommunikation (DE-588)4031883-7 gnd Semiotik (DE-588)4054498-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4144679-3 (DE-588)4031883-7 (DE-588)4054498-9 (DE-588)4037589-4 |
| title | Creating value the theory and practice of marketing semiotics research |
| title_auth | Creating value the theory and practice of marketing semiotics research |
| title_exact_search | Creating value the theory and practice of marketing semiotics research |
| title_full | Creating value the theory and practice of marketing semiotics research Laura R. Oswald |
| title_fullStr | Creating value the theory and practice of marketing semiotics research Laura R. Oswald |
| title_full_unstemmed | Creating value the theory and practice of marketing semiotics research Laura R. Oswald |
| title_short | Creating value |
| title_sort | creating value the theory and practice of marketing semiotics research |
| title_sub | the theory and practice of marketing semiotics research |
| topic | Advertising / Research fast Branding (Marketing) fast Semiotics in advertising fast Value fast Semiotics in advertising Advertising Research Branding (Marketing) Value Advertising Unternehmen (DE-588)4061963-1 gnd Markenpolitik (DE-588)4144679-3 gnd Kommunikation (DE-588)4031883-7 gnd Semiotik (DE-588)4054498-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Advertising / Research Branding (Marketing) Semiotics in advertising Value Advertising Research Advertising Unternehmen Markenpolitik Kommunikation Semiotik Marketing |
| work_keys_str_mv | AT oswaldlaurar creatingvaluethetheoryandpracticeofmarketingsemioticsresearch |