Groza, M. D., & Ragland, C. B. (2016). Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Springer. https://doi.org/10.1007/978-3-319-19428-8
Chicago-Zitierstil (17. Ausg.)Groza, Mark D., und Charles B. Ragland. Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Cham: Springer, 2016. https://doi.org/10.1007/978-3-319-19428-8.
MLA-Zitierstil (9. Ausg.)Groza, Mark D., und Charles B. Ragland. Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Springer, 2016. https://doi.org/10.1007/978-3-319-19428-8.