Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Gespeichert in:
| Weitere Verfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2016
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-473 DE-355 DE-703 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XXIII, 733 Seiten) 27 Illustrationen |
| ISBN: | 9783319194288 |
| ISSN: | 2363-6173 |
| DOI: | 10.1007/978-3-319-19428-8 |
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MARKETING CHALLENGES IN A TURBULENT BUSINESS ENVIRONMENT
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ENGINEERED CUSTOMER REFERRALS: PREVALENCE AND ANTECEDENTS
NORWEGIAN BEST PRACTICE OF SUSTAINABLE BUSINESS MODELS
CULTURAL TRANSITION AND SOCIO-CULTURAL TAXONOMY OF CONSUMERS IN BRICS
COUNTRIES
FIVE-STAGE ACCULTURATION PROCESS OF HISPANIC CONSUMERS: THEORY AND
FINDINGS
FEAR VERSUS EFFICACY: EVALUATING DUAL-PROCESS MODELS WITH WORKPLACE
SAFETY MESSAGES
BASIL SOCIAL MEDIA IN HIGHER EDUCATION: AN INVESTIGATION INTO UG
MARKETING EDUCATION IN THE UK
THE INFLUENCE OF PRODUCT COLOR ON PERCEIVED WEIGHT AND CONSUMER
PREFERENCE
UNDERSTANDING GREEN CONSUMPTION: IS PERCEIVED CONSUMER EFFECTIVENESS A
PREDICTOR OF GREEN BEHAVIOUR?
DRIVERS OF LONG-TERM SAVINGS FROM A CONSUMERS’ BEHAVIORAL PERSPECTIVE:
A LARGE-SCALE EMPIRICAL INVESTIGATION
A NEW METHOD FOR BENCH MARKING MARKETING ORGANIZATIONS WITH
INTER-CONNECTED DEPARTMENTS
ASSESSING SALES CONTEST EFFECTIVENESS: THE ROLE OF SALESPERSON AND SALES
DISTRICT CHARACTERISTICS
BUILDING A THEORETICAL MODEL OF TRUST IN DIRECT-TO-CONSUMER ADVERTISING
RELATIONAL CAPABILITY IN A KEY OUTSOURCED SUPPLIER–BUYER RELATIONSHIP
“CAN YOU DO SOMETHING ABOUT THE PRICE?”—EXPLORING THE INDIAN DEAL,
STORE-BRAND AND HAGGLING-PRONE CONSUMER
ASSESSING THE IMPACT OF CORPORATE REPUTATION ON FIRMS’ COST OF DEBT:
AN EMPIRICAL STUDY OF GERMAN DAX 30 COMPANIES.-CONSIDERATIONS WHEN
MARKETING SCALES FROM DEVELOPED COUNTRIES ARE UTILISED FOR MARKETING
RESEARCH IN EMERGING MARKETS
DIFFERENTIAL EFFECTS OF SUPERVISORY COACHING AND LEADER MEMBER EXCHANGE
ON SALESPERSON’S BEHAVIOR AND PERFORMANCE
THE ROLE OF SERVICE PROVIDER GROUPS STEREOTYPES DURING SERVICE FAILURES
PERFORMANCE IMPLICATIONS OF THE INTERPLAY BETWEEN SALES INTRA-FUNCTIONAL
FLEXIBILITY, CUSTOMER ORIENTATION AND ROLE AMBIGUITY
ORIENTATION AND INNOVATION IN DYNAMIC COMPETITIVE MARKETS
THE INFLUENCE OF ELEVEN P’S OF INTERNAL MARKETING ON BRAND AWARENESS:
AN EMERGING ECONOMY PERSPECTIVE
THE EFFECT OF ECONOMIC AND SOCIAL SATISFACTION ON PARTNER TRUST
AN EXAMINATION OF THE EFFECTS OF SCARCITY AND DISCOUNTING ON PURCHASE
DECISION REGRET
FRONTLINE STORE MANAGER’S ENTREPRENEURIAL ORIENTATION FOR
MERCHANDISING AND SERVICE ROLE PERFORMANCE: SCALE DEVELOPMENT AND
VALIDATION
CORPORATE SOCIAL RESPONSIBILITY AND MARKET ORIENTATION IN AN EMERGING
ECONOMY: RELATIONSHIPS AND OUTCOMES
FELIX MULTI-BRAND LOYALTY: PROPOSITIONS AND INSIGHTS FROM A QUANTITATIVE
STUDY
FELIX INCREASING SALESPERSON’S SELF-EFFICACY AND PERFORMANCE THROUGH
COACHING: A QUANTITATIVE STUDY IN CANADA
BUILDING A PLATFORM FOR CHANGE: IDENTIFYING SALIENT BELIEFS SURROUNDING
FRUIT AND VEGETABLE CONSUMPTION
EMERGING MARKET CONSUMERS: LATVIAN AND GEORGIAN PERCEPTIONS OF GLOBAL
BRANDS
BELIEFS AND ATTITUDES TOWARDS ONLINE ADVERTISING IN A SOCIAL NETWORK
CONTEXT
CUSTOMER LOYALTY IN U.S. HISPANIC MARKETS
IS KNOWLEDGE TRANSFER WITHIN MNCS GOOD FOR SUBSIDIARY PERFORMANCE? THE
ROLE OF SUBSIDIARY CAPABILITIES AND INNOVATIVE CULTURE
WHAT IF I MAKE THE WRONG DECISION? THE ROLE OF ANTICIPATED REGRET IN
SWITCHING BARRIER BASED CUSTOMER RETENTION
RECONSIDERING BUSINESS-TO-BUSINESS RELATIONSHIPS: MULTI-DIMENSIONALITY
AND TRACES LEFT BEHIND
CONTENTS THE MODERATING EFFECTS OF SELF-BRAND CONCEPT AND REFERENCE
GROUP ON CONSUMER INNOVATIVENESS TOWARD PURCHASE INTENTION
ADVERTISING DIRECTED AT CHILDREN: AN EMPIRICAL STUDY FROM PARENTS’
PERSPECTIVE ON TELEVISION ADVERTISING AND ADVERGAMES
HOW DYNAMIC MARKETING CAPABILITIES AFFECT MARKET SHARE PERFORMANCE
OUTPUT: AN INNOVATIVE BRAND ORIENTED APPROACH
EXPORT DECISION-MAKING: COMBINING PLANNING AND IMPROVISATION TO ENHANCE
PERFORMANCE
INVESTOR ASSOCIATIONS CONCERNING SUSTAINABILITY AND THE IMPACT OF
MISPERCEPTIONS ON SRI DECISION-MAKING
WHEN DO MEASURED ATTITUDES REFLECT PAST BEHAVIOR?
POSITIONING AS STRATEGIC BALANCE: THE CASE OF COMPLEMENTARY AND
ALTERNATIVE MEDICINE (CAM)—A STRUCTURED ABSTRACT
WHY HAS THE CHINESE LEADERSHIP STYLE PREVAILED OVER MILLENIA? TOWARDS AN
EVOLUTIONARY THEORY OF LEADERSHIP
LEARNING TO IMPROVE NEW PRODUCT OUTCOMES
CHILD PARTICIPATION IN FAMILY PURCHASING PROCESS: EVIDENCE FROM
LITHUANIA
WHICH DO I PREFER? A THEORETICAL FRAMEWORK FOR BICULTURALS’
ADVERTISING RESPONSE TOWARDS HEDONIC AND UTILITARIAN PRODUCTS IN JAPAN
DECIPHERING THE BRAND VALUE STRUCTURE: NEW MEASURES AND BUSINESS
INSIGHTS
STRATEGIC IMPORTANCE OF MARKETING PLANNING CAPABILITY: A PERSPECTIVE
FROM SAUDI ARABIA
CONTENTS DONATE TO ME: APPLYING THE SERVICESCAPE FRAMEWORK TO AN ONLINE
DONATION SETTING
PRESENCE OR ABSENCE OF UNIT PRICE DISPLAY AND ITS INFLUENCE ON SNACK
FOOD CHOICES
GLOBAL USE AND ACCESS OF SOCIAL NETWORKING WEBSITES: A NATIONAL CULTURE
PERSPECTIVE
TALKING WITH YOU—NOT AT YOU: HOW BRAND AMBASSADORS CAN SPARK CONSUMER
BRAND ATTACHMENT?
MATERIALITY OF ONLINE BRAND COMMUNITY
THOMAS EXPLORING CONSUMER ACCEPTANCE AND ENGAGEMENT WITH “SMART
METERS”
MULTICHANNEL CUSTOMER JOURNEYS: MAPPING THE EFFECTS OF ZMOT, SHOWROOMING
AND WEBROOMING
ADDING DYNAMICS INTO TRANSACTION COST ECONOMICS: THE SOCIAL CAPITAL
APPROACH
DETERMINANTS OF CUSTOMER LOYALTY: EVIDENCE FROM THE EGYPTIAN MOBILE
MARKET
SPECIFIC UNCERTAINTIES IN THE DISTRIBUTION OF PRODUCTS FROM RENEWABLE
RESOURCES: EMPIRICAL EVIDENCE FROM THE GERMAN FORESTRY AND WOOD CLUSTER
AN EMPIRICAL EXAMINATION OF DRIVERS IMPACTING USAGE INTENTIONS OF SOCIAL
MEDIA SHOPPING
AN IMPROVED UNDERSTANDING OF THE MODERATOR EFFECTS OF SWITCHING COSTS
TYPES ON THE RELATIONSHIPS BETWEEN CUSTOMER-PERCEIVED VALUE, TRUST, AND
CUSTOMER LOYALTY
CONTENTS SHOPPER’S ATTITUDE AND DEMOGRAPHICS INFLUENCE ON STORE
PATRONAGE: A COMPARISON OF FORMAL VS. INFORMAL FOOD RETAIL STORES IN
INDIA
THE CONGRUENCY BETWEEN THE CONTAINER AND THE CONTENT: SHOULD WE TEXTURE
EVERYTHING TO SEDUCE THE CONSUMER?
TURNING BRAND UNDESIRABLES IN BRAND HEROES: CAPITALISING ON CORPORATE
SOCIAL RESPONSIBILITY IN SPORT SPONSORSHIP ALLIANCES
COMPANY INITIATED COMMUNITIES OF FANTASY AND BRANDS AS RELATIONSHIP
BUILDERS
AN EMPIRICAL EXAMINATION OF THE INTERRELATIONSHIPS BETWEEN SERVICE
RECOVERY PARADOX AND ITS KEY ANTECEDENTS AND OUTCOMES
INFORMATIONAL EMPOWERMENT: CROSS-NATIONAL COMPARISON OF INTERNET HEALTH
INFORMATION USE AND ‘PATIENT-CONSUMER’ BEHAVIOUR
BARRIERS TO ACCESS CONSUMER FINANCE AND THE INFLUENCE OF WORKFORCE
INSECURITY
MARKET RESISTANCE IN DEVELOPING NATIONS: THE SUSTENANCE OF GAUCHO
CONSUMER CULTURE IN BRAZIL
HOW UNITED NATIONS GLOBAL COMPACT IMPACTS BUSINESS PERFORMANCE: THE
MEDIATING ROLE OF QUALITY OF LIFE OF EMPLOYEES IN EMERGING MARKET
PURCHASE A NEW CAR: THE EFFECT OF IMPULSIVENESS IN THE BRAZILIAN MARKET
PUTTING VISUAL RHETORIC INTO CONTEXT: LEVELS OF ABSTRACTION IN THE
ANALYSIS OF RHETORICAL IMAGES IN PRINT ADVERTISING
CONTENTS CUSTOMER EMPOWERMENT, TOP MANAGEMENT TEAM AND PRODUCT
DEVELOPMENT: SUCCESS PATHS IN TURBULENT MARKETS
HOW SOCIAL COMMUNITIES CREATE VALUE: THE DYNAMICS OF SURF AS A SOCIAL
PRACTICE
THE EFFECTS OF DESTINATION PERSONALITY ON TOURIST SATISFACTION,
IDENTIFICATION, AND BEHAVIOUR
HOW TO EXPLAIN INFATUATION WITH THE ONLINE SECONDHAND MARKET? AN
ANALYSIS OF MOTIVATIONS AND PERCEIVED RISKS
EXAMINING THE PUBLIC’S DESIRE TO PUNISH SOCIALLY STIGMATIZED SERVICE
WORKERS IN CRISIS: CAN EMPATHY BUFFER ANGER?
CROSS-NATIONAL EMIC SCALE DEVELOPMENT IN HEALTH CARE SERVICE QUALITY
GEOMARKETING MIX OPTIMIZATION USING A FUZZY SPATIAL AND MULTISCALE
SEGMENTATION
MARTINE PELE PRIDIT IS A USEFUL TECHNIQUE FOR DETECTING CONSUMER FRAUD
WHEN NO TRAINING SAMPLE IS AVAILABLE
INNOVATIVE MATERIALS FACILITATING RESOURCE EFFICIENCY: DO CONSUMERS
ACCEPT ECO-FRIENDLY MATERIALS?
MANAGING FOREIGN SUBSIDIARIES IN EMERGING COUNTRIES: ARE THEY DIFFERENT
FROM WESTERN SUBSIDIARIES?
ASSESSMENT OF A WEB COMPARATIVE BEHAVIOURAL MODEL WITH AN
INTERDISCIPLINARY AND COMPLEXITY APPROACH
TARGETING CONSUMERS AT THE BOP: WHAT IMPLICATIONS?
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY AND CONTRIBUTIONS TO LOCAL
COMMUNITIES ON BRAND IDENTIFICATION, CORPORATE REPUTATION AND BRAND
LOYALTY
WHAT MARKETING STRATEGY MATTERS? EXAMINING A CONTINGENCY MODEL OF THE
RELATIONSHIP BETWEEN MARKETING PERFORMANCE MANAGEMENT AND BUSINESS UNIT
PERFORMANCE
PRICING CAPABILITIES: DRIVERS AND EFFECTS ON PERFORMANCE
TRIANGULATION WITHOUT TEARS
USES AND GRATIFICATIONS OF SOCIAL NETWORKING SITES: TOWARDS THE
CONSTRUCTION OF A MEASURING INSTRUMENT
CONSUMER SCHADENFREUDE: DESERVINGNESS OF PRODUCT OWNERSHIP IMPACTS
AFFECT FOLLOWING ANOTHER’S PRODUCT FAILURE
A SNOWBALL TO INTRODUCE SUSTAINABILITY INTO SUPPLY CHAIN
A TYPOLOGY OF BARRIERS TO PRO-ENVIRONMENTAL BEHAVIORS: EVIDENCE FROM A
THREE-COUNTRY STUDY
ARTIFACTS OF CORPORATE IDENTITY IN EMERGING BUSINESS RELATIONSHIPS
KEY PERFORMANCE INDICATORS FOR MEASURING EMPLOYER BRAND SUCCESS
THE RECOMMENDATION BIAS: THE EFFECTS OF SOCIAL INFLUENCE ON INDIVIDUAL
RATING BEHAVIOR
THE INFLUENCE OF PARENTAL STYLE ON CONSUMER SOCIALIZATION IN
MOTHER-ADOLESCENT DYADS AND FATHER-ADOLESCENT DYADS
UNDERSTANDING SITUATED LEARNING IN STRESSFUL SERVICE EXPERIENCES: A
CROSS-CULTURAL PERSPECTIVE
CONTENTS TO BE OR NOT TO BE… DOES THE LEVEL OF EMPATHY CONTRIBUTE TO
SUCCESSFUL PERSONAL SELLING ?.-DERIVING VALUE FROM ADVERTISING AS A
CONSUMABLE PRODUCT: IDEAS AND EVIDENCE
SOCIAL MEDIA: HARMING OR ENHANCING YOUR EMPLOYER BRAND ATTRACTIVENESS?
AN EMPIRICAL INVESTIGATION - IN-PERSON AND OUT-PERSON FACTORS IN
PERCEPTION OF PRODUCT ATTRIBUTES
SUSTAINABILITY IN HIGHER EDUCATION INSTITUTIONS: VALIDATION PROCESS OF
QUANTITATIVE INSTRUMENT
A DYADIC VIEW ON BUYERS AND SELLERS SOCIAL CAPITAL: ITS EFFECT ON
CUSTOMIZED TREATMENTS AND RELATIONSHIP COMMITMENT
THE IMPORTANCE OF BEING EARNEST: THE AUTHENTICITY OF RECIPROCITY IN
MARKETING EXCHANGE RELATIONSHIPS
THE PURSUIT OF LOYALTY IN GROCERY STORES: DIFFERENCES BY RETAIL FORMAT
THE MIXTURE OF NETWORK MARKETING TYPES IN EMERGING MA
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MARKETING CHALLENGES IN A TURBULENT BUSINESS ENVIRONMENT
/
: 2016
ABSTRACT / INHALTSTEXT
EDITED IN COLLABORATION WITH THE ACADEMY OF MARKETING SCIENCE, THIS BOOK
CONTAINS THE FULL PROCEEDINGS OF THE 2014 ACADEMY OF MARKETING SCIENCE
WORLD MARKETING CONGRESS HELD IN LIMA, PERU. THE KEY CHALLENGE FOR
MARKETERS DURING THE LAST TWO DECADES HAS BEEN ASSURING HIGH
SATISFACTION AND STRONG CUSTOMER LOYALTY. TODAY, CONSUMERS’
EVER-CHANGING DESIRES, INSTANTANEOUS COMMUNICATION THROUGH SOCIAL MEDIA
AND MOBILE TECHNOLOGY AND AN UNSTABLE GLOBAL ECONOMIC CLIMATE ALL COME
TOGETHER TO STIR UP MARKET TURBULENCE. THIS VOLUME EXPLORES HOW
TRADITIONAL AND MODERN MARKETING PRACTICES FACILITATE DEVELOPMENT OF NEW
AND INNOVATIVE PRODUCTS, HELP CREATE INCREASED PRODUCT/SERVICE
DIFFERENTIATION, ENSURE BETTER SERVICE QUALITY, AND MOST OF ALL, CREATE
VALUE FOR STAKEHOLDERS EVEN IN SUCH A TURBULENT BUSINESS ENVIRONMENT.
SHOWCASING CROSS-CULTURAL RESEARCH FROM ACADEMICS, SCHOLARS AND
PRACTITIONERS FROM AROUND THE WORLD, THIS VOLUME PROVIDES INSIGHT AND
STRATEGIES FOR VARIOUS MARKETING ISSUES IN TODAY’S EMERGING MARKETS.
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author2 | Groza, Mark D. Ragland, Charles B. |
| author2_role | edt edt |
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| author_GND | (DE-588)1095501569 (DE-588)1095267132 |
| author_facet | Groza, Mark D. Ragland, Charles B. |
| building | Verbundindex |
| bvnumber | BV043309075 |
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| collection | ZDB-2-BUM |
| ctrlnum | (OCoLC)934208694 (DE-599)BVBBV043309075 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-19428-8 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2014 gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Konferenzschrift 2014 Aufsatzsammlung |
| id | DE-604.BV043309075 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:54:35Z |
| institution | BVB |
| isbn | 9783319194288 |
| issn | 2363-6173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028729771 |
| oclc_num | 934208694 |
| open_access_boolean | |
| owner | DE-83 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-1049 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-1046 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-83 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-1049 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-1046 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XXIII, 733 Seiten) 27 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress |
| title_auth | Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress |
| title_exact_search | Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress |
| title_full | Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress edited by Mark D. Groza, Charles B. Ragland |
| title_fullStr | Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress edited by Mark D. Groza, Charles B. Ragland |
| title_full_unstemmed | Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress edited by Mark D. Groza, Charles B. Ragland |
| title_short | Marketing Challenges in a Turbulent Business Environment |
| title_sort | marketing challenges in a turbulent business environment proceedings of the 2014 academy of marketing science ams world marketing congress |
| title_sub | Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress |
| topic | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift 2014 Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-19428-8 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028729771&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028729771&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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