Three essential analytical techniques for the behavioral marketing researcher: median splits, mean-centering and mediation analysis
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Delft
Now
2015
|
| Schriftenreihe: | Foundations and trends in marketing
9,2,2014 |
| Schlagworte: | |
| Beschreibung: | 95 Seiten Diagramme |
| ISBN: | 9781601989130 |
Internformat
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:22:21Z |
| institution | BVB |
| isbn | 9781601989130 |
| language | English |
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| physical | 95 Seiten Diagramme |
| publishDate | 2015 |
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| publisher | Now |
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| series | Foundations and trends in marketing |
| series2 | Foundations and trends in marketing |
| spelling | Iacobucci, Dawn aut Three essential analytical techniques for the behavioral marketing researcher median splits, mean-centering and mediation analysis Dawn Iacobucci, Vanderbilt University, Nashvilel, USA ; [und 4 weitere] Boston ; Delft Now 2015 95 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Foundations and trends in marketing volume 9, issue 2, 2014 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Analyse (DE-588)4122795-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s Analyse (DE-588)4122795-5 s DE-604 Foundations and trends in marketing 9,2,2014 (DE-604)BV022936683 9,2,2014 |
| spellingShingle | Iacobucci, Dawn Three essential analytical techniques for the behavioral marketing researcher median splits, mean-centering and mediation analysis Foundations and trends in marketing Verbraucherverhalten (DE-588)4062644-1 gnd Analyse (DE-588)4122795-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4122795-5 (DE-588)4037630-8 |
| title | Three essential analytical techniques for the behavioral marketing researcher median splits, mean-centering and mediation analysis |
| title_auth | Three essential analytical techniques for the behavioral marketing researcher median splits, mean-centering and mediation analysis |
| title_exact_search | Three essential analytical techniques for the behavioral marketing researcher median splits, mean-centering and mediation analysis |
| title_full | Three essential analytical techniques for the behavioral marketing researcher median splits, mean-centering and mediation analysis Dawn Iacobucci, Vanderbilt University, Nashvilel, USA ; [und 4 weitere] |
| title_fullStr | Three essential analytical techniques for the behavioral marketing researcher median splits, mean-centering and mediation analysis Dawn Iacobucci, Vanderbilt University, Nashvilel, USA ; [und 4 weitere] |
| title_full_unstemmed | Three essential analytical techniques for the behavioral marketing researcher median splits, mean-centering and mediation analysis Dawn Iacobucci, Vanderbilt University, Nashvilel, USA ; [und 4 weitere] |
| title_short | Three essential analytical techniques for the behavioral marketing researcher |
| title_sort | three essential analytical techniques for the behavioral marketing researcher median splits mean centering and mediation analysis |
| title_sub | median splits, mean-centering and mediation analysis |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Analyse (DE-588)4122795-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Verbraucherverhalten Analyse Marktforschung |
| volume_link | (DE-604)BV022936683 |
| work_keys_str_mv | AT iacobuccidawn threeessentialanalyticaltechniquesforthebehavioralmarketingresearchermediansplitsmeancenteringandmediationanalysis |