Research for business decisions: an interdisciplinary approach
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Cox, Eli Peace (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Austin Bureau of Business Research, University of Texas at Austin 1974
Schlagworte:
Beschreibung:Includes bibliographical references
The importance of research to business decision making: Rigby, P.H. Modern business research: Twain, M. Science versus luck. -- Research design and potential sources of error: Cox, E.P. Potential sources of error in business projects: Mayer, C.S. Assessing the accuracy of marketing research. A.P.A. Task Force on Employment Testing of Minority Groups. Job testing and the disadvantaged: Labovitz, S. Criteria for selecting a significance level: Beaver, W.H. and others. Predictive ability as a criterion for the evaluation of according data. -- Observational studies: Wells, W.D. and Lo Sciuto, L.A. Direct observation of purchasing behavior: McEnally, R.W. and Tavis, L.A. Spatial risk and return relationships: Weinstein, A.G. and Srinivasan, V. Predicting managerial success of master of business administration (MBA) graduates: DeCoster, D.T. and Fertakis, J.P. Budget induced pressure and its relationship to supervisory behavior. -- Experimental studies, micro: Pessemier, E.A. An experimental method for estimating demand: Zelditch, M. and Hopkins, T.K. Laboratory experiments with organizations. Jensen, R.E. An experimental design for study of effects of accounting variations in decision making. -- Experimental studies, macro: Seashore, S.E. Field experiments with formal organizations: Westerlund, G. Organizational effects of group leadership versus functional supervision: Ramond, C. Measurement of sales effectiveness of advertising
Beschreibung:182 S. 28 cm

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