Internationalization of professional football clubs: studies in developed and emerging markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Erlangen ; Nürnberg
2015
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 134 Seiten Diagramme |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Internationalization of professional football clubs
Autor: Maderer, Daniel
Jahr: 2015
Contents
Page
Contents...............................III
List of Figures.................................................................................................................V
List of Tables.................................................................................................................VI
List of Abbreviations..................................................................................................VII
1 Introduction and outline............................................................................................1
1.1 Relevance, problem definition, and research objectives.....................................1
1.2 Structure of the dissertation................................................................................5
1.3 List of publications.............................................................................................7
2 Professional football squads as multicultural teams. What determines their
success?........................................................................................................................9
2.1 Introduction.........................................................................................................9
2.2 Theory and hypotheses.....................................................................................13
2.2.1 Overview of existing studies...............................................................13
2.2.2 Hypotheses..........................................................................................16
2.3 Methodology.....................................................................................................21
2.3.1 Sample and data collection.................................................................21
2.3.2 Measures.............................................................................................22
2.4 Findings.............................................................................................................25
2.4.1 Descriptive statistics...........................................................................25
2.4.2 Test of hypotheses...............................................................................27
2.5 Discussion.........................................................................................................29
2.6 Contributions, limitations, and implications for future research......................30
Z The impact of brand associations on brand loyalty in the football industry: A
comparison of fans from developed and emerging football markets..................35
3.1 Research question, objective, and structure of the paper..................................35
3.2 Theoretical framework and hypotheses............................................................37
3.2.1 Brand associations and brand loyalty..................................................37
3.2.2 Hypotheses..........................................................................................39
3.3 Methodology.....................................................................................................46
3.3.1 Sample and data collection.................................................................46
3.3.2 Measures.............................................................................................47
3.4 Results and discussion......................................................................................49
3.4.1 Descriptive statistics...........................................................................49
3.4.2 Exploratory factor analysis.................................................................51
3.4.3 Structural equation model...................................................................54
3.4.4 Multi-group analysis...........................................................................55
3.4.5 Analysis and test of hypotheses..........................................................57
3.5 Contributions to theoretical and practical knowledge......................................59
3.6 Limitations and future research........................................................................51
4 Globalization of professional football clubs. International activities, fan
attitudes and brand loyalty......................................................................................55
4.1 Research question, objective, and structure of the paper..................................65
4.2 Theoretical framework and hypotheses............................................................66
4.3 Methodology.....................................................................................................75
4.3.1 Sample and data collection.................................................................75
4.3.2 Measures.............................................................................................76
4.4 Results...............................................................................................................79
4.4.1 Descriptive statistics...........................................................................79
4.4.2 Test of hypotheses...............................................................................80
4.5 Discussion.........................................................................................................84
4.6 Contributions, implications, and limitations.....................................................85
4.6.1 Theoretical contributions....................................................................85
4.6.2 Managerial implications......................................................................87
4.6.3 Limitations and implications for further research...............................88
5 Market entry strategies of European football clubs in India...............................91
5.1 Research question, objective, and structure of the paper..................................91
5.2 Theoretical framework......................................................................................93
5.3 Methodology.....................................................................................................94
5.4 PEST-Analysis of the Indian football market...................................................97
5.4.1 Political dimension..............................................................................97
5.4.2 Economic dimension...........................................................................99
5.4.3 Social dimension...............................................................................101
5.4.4 Technological dimension..................................................................104
5.5 Entry modes for European football clubs in India..........................................105
5.5.1 Export entry mode.............................................................................106
5.5.2 Contractual entry mode.....................................................................107
5.5.3 Investment entry mode......................................................................107
5.5.4 Summary...........................................................................................j08
5.6 Contributions, limitations, and future research...............................................110
6 Conclusions................................................113
References............................117
|
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| spellingShingle | Maderer, Daniel 1983- Internationalization of professional football clubs studies in developed and emerging markets Berufsfußball (DE-588)4144779-7 gnd Internationalität (DE-588)4443917-9 gnd Sport (DE-588)4056366-2 gnd Verein (DE-588)4062714-7 gnd Internationalisierung (DE-588)4162106-2 gnd Fußballverein (DE-588)4155742-6 gnd Management (DE-588)4037278-9 gnd Emerging Market (DE-588)4398432-0 gnd |
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| title | Internationalization of professional football clubs studies in developed and emerging markets |
| title_auth | Internationalization of professional football clubs studies in developed and emerging markets |
| title_exact_search | Internationalization of professional football clubs studies in developed and emerging markets |
| title_full | Internationalization of professional football clubs studies in developed and emerging markets vorgelegt von: Dipl.-Kfm. Daniel Maderer |
| title_fullStr | Internationalization of professional football clubs studies in developed and emerging markets vorgelegt von: Dipl.-Kfm. Daniel Maderer |
| title_full_unstemmed | Internationalization of professional football clubs studies in developed and emerging markets vorgelegt von: Dipl.-Kfm. Daniel Maderer |
| title_short | Internationalization of professional football clubs |
| title_sort | internationalization of professional football clubs studies in developed and emerging markets |
| title_sub | studies in developed and emerging markets |
| topic | Berufsfußball (DE-588)4144779-7 gnd Internationalität (DE-588)4443917-9 gnd Sport (DE-588)4056366-2 gnd Verein (DE-588)4062714-7 gnd Internationalisierung (DE-588)4162106-2 gnd Fußballverein (DE-588)4155742-6 gnd Management (DE-588)4037278-9 gnd Emerging Market (DE-588)4398432-0 gnd |
| topic_facet | Berufsfußball Internationalität Sport Verein Internationalisierung Fußballverein Management Emerging Market Hochschulschrift |
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