Trust in social media:

Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in ot...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Tang, Jiliang (VerfasserIn), Liu, Huan 1958- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: San Rafael, California Morgan & Claypool Publishers [2015]
Schriftenreihe:Synthesis lectures on information security, privacy, and trust 13
Schlagworte:
Zusammenfassung:Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification.
Beschreibung:Part of: Synthesis digital library of engineering and computer science
Beschreibung:xiii, 115 pages illustrations
ISBN:9781627054041

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