Verfügbarkeit: Thriving in a New World Economy

Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012

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Bibliographische Detailangaben
Weitere Verfasser:	Plangger, Kirk (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham Springer 2016
Schriftenreihe:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Schlagworte:	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift > Ruston, La. > 2012 Aufsatzsammlung
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	Reprint from Original edition, Thriving in a New World Economy edited by Kirk Plangger © Academy of Marketing Science 2012
Beschreibung:	1 Online-Ressource (XXII, 394 Seiten)
ISBN:	9783319241487
ISSN:	2363-6165
DOI:	10.1007/978-3-319-24148-7

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MARC


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Datensatz im Suchindex

DE-BY-FWS_katkey	590856
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adam_text	THRIVING IN A NEW WORLD ECONOMY / : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS SESSION 1.1: EXPLORING AND EXPLOITING RELATIONSHIPS IN BUSINESS MARKETS SESSION 1.2: UNDERSTANDING THE SALES FORCE SESSION 1.3: ENTREPRENEURSHIP & FAMILY BUSINESS IN THE GLOBAL MARKETPLACE SESSION 1.4: EMBEDDING ETHICS IN CORPORATE PRACTICE SESSION 1.5: CUSTOMER EVALUATION AND CULTURAL EMBEDDEDNESS SESSION 2.1: WHEN FIRMS GET TALKATIVE: A LOOK AT CORPORATIONS AND SOCIAL MEDIA SESSION 2.2: MEET THE EDITORS SESSION 2.3: RESEARCH ISSUES IN VARIOUS MARKETS SESSION 2.4: SUSTAINABLE CONSUMPTION SESSION 2.5: ASPECTS OF DESTINATION MANAGEMENT SESSION 3.1: ADVERTISING IN A CONNECTED WORLD SESSION 3.2: MARKETING IN EMERGING MARKETS SESSION 3.3: BRAND AND COMMUNICATION STRATEGIES SESSION 3.4. PROFITABLE SELLING SESSION 3.5. THINKING STRATEGICALLY SESSION 4.1: SERVICE DELIVERY IN EMERGING ECONOMIES SESSION 4.2. ENTERTAINMENT & LEISURE CONSUMPTION SESSION 4.3: MARKETING MARKETING EDUCATION SESSION 4.4: CONSPICUOUS CONSUMPTION OR VALUE CHOICES? SESSION 4.5: CONSUMERS AND HEALTH CARE SESSION 5.1: HOW CUSTOMERS ARE SERVED IN BRICS SESSION 5.2: ENTERTAINMENT & LEISURE MARKETING SESSION 5.3: SELLING AND CONSUMING SESSION 5.4: UNDERSTANDING TOURISM/TOURIST BEHAVIOR SESSION 5.5: PRODUCT, PRICING, AND CHANNEL STRATEGIES SESSION 7.1: ELECTRONIC AND INTERACTIVE MARKETING SESSION 7.2: ENGAGING STUDENTS – THE IMPORTANCE OF SUBJECT MATTER SESSION 7.3: PROMOTIONAL STRATEGIES SESSION 7.4: SOCIALLY RESPONSIBLE MARKETING SESSION 7.5: BUYING BEHAVIOR SESSION 8.1: DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITY SESSION 8.2: EXPLORING THE ‘WHY’ AND ‘HOW’ OF CONSUMER INTERACTIONS IN A WEB 2.0 WORLD SESSION 8.4: CULTURAL ISSUES IN BRANDING AND COMMUNICATION SESSION 8.5: RETAILING RELATIONSHIPS SESSION 9.1:. UNDERSTANDING HOW CONSUMERS USE THE SOCIAL WEB 314.- SESSION 9.4: MARKETING IN THE HEALTH CARE INDUSTRY SESSION 9.5: DECISION MAKING SESSION 10.1: ORGANIZATIONAL BEHAVIOR - INTERNAL AND EXTERNAL FACTORS SESSION 10.2: MAXIMIZING YOUR TEACHING TOOLS SESSION 10.3: MARKETING CHALLENGES IN BRICS SESSION 10.4: SERVICE INNOVATION AND CUSTOMER MANAGEMENT SESSION 10.5: WINE MARKETING DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. THRIVING IN A NEW WORLD ECONOMY / : 2016 ABSTRACT / INHALTSTEXT THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 2012 WORLD MARKETING CONGRESS AND CULTURAL PERSPECTIVES IN MARKETING HELD IN ATLANTA, GEORGIA WITH THE THEME THRIVING IN A NEW WORLD ECONOMY. THE FOCUS OF THE CONFERENCE AND THE ENCLOSED PAPERS IS ON GLOBAL MARKETING THOUGHT, ISSUES AND PRACTICES. THIS VOLUME PRESENTS PAPERS ON VARIOUS TOPICS INCLUDING MARKETING MANAGEMENT, MARKETING STRATEGY, AND CONSUMER BEHAVIOR. FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING SCIENCE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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genre	(DE-588)1071861417 Konferenzschrift Ruston, La. 2012 gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Konferenzschrift Ruston, La. 2012 Aufsatzsammlung
id	DE-604.BV043211835
illustrated	Not Illustrated
indexdate	2024-08-01T12:12:10Z
institution	BVB
isbn	9783319241487
issn	2363-6165
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028634973
oclc_num	930008164
open_access_boolean
owner	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
owner_facet	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
physical	1 Online-Ressource (XXII, 394 Seiten)
psigel	ZDB-2-BUM ZDB-2-BUM_2016
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Springer
record_format	marc
series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012 Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4
title	Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012
title_auth	Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012
title_exact_search	Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012
title_full	Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012 Kirk Plangger, editor
title_fullStr	Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012 Kirk Plangger, editor
title_full_unstemmed	Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012 Kirk Plangger, editor
title_short	Thriving in a New World Economy
title_sort	thriving in a new world economy proceedings of the 2012 world marketing congress cultural perspectives in marketing conference ruston la usa august 28 september 1 2012
title_sub	Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference : Ruston, LA, USA, August 28 - September 1, 2012
topic	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
topic_facet	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift Ruston, La. 2012 Aufsatzsammlung
url	https://doi.org/10.1007/978-3-319-24148-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634973&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634973&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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