Verfügbarkeit: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

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Bibliographische Detailangaben
Weitere Verfasser:	Campbell, Colin L. (HerausgeberIn), Ma, Junzhao (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham Springer International Publishing 2016
Ausgabe:	Reprint from original edition
Schriftenreihe:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Schlagworte:	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift > 2013 > Melbourne Aufsatzsammlung
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Abstract
Beschreibung:	1 Online-Ressource (XXXII, 922 Seiten) Illustrationen, Diagramme
ISBN:	9783319241845
ISSN:	2363-6173
DOI:	10.1007/978-3-319-24184-5

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MARC


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Datensatz im Suchindex

DE-BY-FWS_katkey	590855
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adam_text	LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING / : 2016 ABSTRACT / INHALTSTEXT THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 2013 WORLD MARKETING CONGRESS HELD IN MELBOURNE, AUSTRALIA WITH THE THEME LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. THE FOCUS OF THE CONFERENCE AND THE ENCLOSED PAPERS IS ON MARKETING THOUGHT AND PRACTICES THROUGHOUT THE WORLD. THIS VOLUME RESENTS PAPERS ON VARIOUS TOPICS INCLUDING MARKETING MANAGEMENT, MARKETING STRATEGY, AND CONSUMER BEHAVIOR. FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING SCIENCE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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genre	(DE-588)1071861417 Konferenzschrift 2013 Melbourne gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Konferenzschrift 2013 Melbourne Aufsatzsammlung
id	DE-604.BV043211834
illustrated	Not Illustrated
indexdate	2024-08-01T12:12:10Z
institution	BVB
isbn	9783319241845
issn	2363-6173
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028634972
oclc_num	952100856
open_access_boolean
owner	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
owner_facet	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
physical	1 Online-Ressource (XXXII, 922 Seiten) Illustrationen, Diagramme
psigel	ZDB-2-BUM ZDB-2-BUM_2016
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Springer International Publishing
record_format	marc
series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4
title	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress
title_alt	Proceedings of the 16th biennial world marketing congress
title_auth	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress
title_exact_search	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress
title_full	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress Colin Campbell, Junzhao Jonathon Ma editors
title_fullStr	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress Colin Campbell, Junzhao Jonathon Ma editors
title_full_unstemmed	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress Colin Campbell, Junzhao Jonathon Ma editors
title_short	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
title_sort	looking forward looking back drawing on the past to shape the future of marketing proceedings of the 2013 world marketing congress
title_sub	Proceedings of the 2013 World Marketing Congress
topic	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
topic_facet	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift 2013 Melbourne Aufsatzsammlung
url	https://doi.org/10.1007/978-3-319-24184-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634972&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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