Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2016
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | Ursprünglich veröffentlicht 2010 von der Academy of Marketing Science |
| Beschreibung: | 1 Online-Ressource (XII, 144 Seiten) 10 illus., 4 illus. in color |
| ISBN: | 9783319186962 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-18696-2 |
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| adam_text | CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SESSION 1.1: CULTURES, REGIONS, AND IDENTITY
SESSION 1.2: CROSS-CULTURAL ETHICS AND SOCIAL RESPONSIBILITY
SESSION 2.1: MARKETING STRATEGY AND PERFORMANCE
SESSION 3.1: CONSUMER BEHAVIOR ACROSS CULTURES (I)
SESSION 3.2: BUSINESS-TO-BUSINESS MARKETING ACROSS CULTURES
SESSION 4.1: CROSS-CULTURAL RESEARCH METHODOLOGY
SESSION 4.2: MARKETING OF SERVICES ACROSS CULTURES
SESSION 4.3: BUSINESS-TO-BUSINESS MARKETING ACROSS CULTURES
SESSION 5.1: PRODUCT MANAGEMENT ACROSS CULTURES: SELECTED ISSUES
SESSION 5.3: PEDAGOGICAL TOPICS (I)
SESSION 6.1: CONSUMER BEHAVIOR ACROSS CULTURES (II)
SESSION 6.2: SPECIAL SESSION: TRUST IN EXCHANGE DYADS
SESSION 6.3: PEDAGOGICAL TOPICS (II)
SESSION 7.1: GLOBAL BRANDS AND BRAND EQUITY
SESSION 7.2: COUNTRY-OF-ORIGIN AND E-LOYALTY
SESSION 8.1: PROFESSIONAL TOPICS
SESSION 8.2: SPECIAL SESSION: INTERNATIONAL CULTURAL ISSUES IN PRICING
STRATEGY
SESSION 8.3: CROSS-CULTURAL INTEGRATED MARKETING COMMUNICATIONS
SESSION 9.1: CULTURE AND BRAND PERSONALITY
SESSION 9.2: SOME IMPORTANT EFFECTS OF GLOBALIZATION ON ADVERTISING AND
THE ADVERTISING INDUSTRY IN FRENCH SPEAKING NATIONS
SESSION 9.3: CONSUMER BEHAVIOR ACROSS CULTURES (IV)
SESSION 10.1: MARKETING EDUCATION ACROSS CULTURES
SESSION 11.1: CONSUMER BEHAVIOR ACROSS CULTURES (III)
SESSION 11.2: SOCIAL, COMPLAINING AND NOT-FOR-PROFIT MARKETING
SESSION 11.3: TRAVEL AND TOURISM MARKETING (I)
SESSION 12.1: TRAVEL AND TOURISM MARKETING (II)
SESSION 12.2: CULTURE AND MARKETING STRATEGY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE
/
: 2016
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 2010 CULTURAL
PERSPECTIVES IN MARKETING CONFERENCE HELD IN LILLE, FRANCE WITH THE
THEME CULTURAL PERSPECTIVES IN A GLOBAL MARKETPLACE. THIS VOLUME
PRESENTS PAPERS ON VARIOUS TOPICS INCLUDING MARKETING MANAGEMENT,
MARKETING STRATEGY, AND CONSUMER BEHAVIOR. FOUNDED IN 1971, THE
ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED
TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF
MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO
MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES,
CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD.
PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS
SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE
EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND
INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE
EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF
SUBJECT AREAS IN MARKETING SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| genre | (DE-588)1071861417 Konferenzschrift 2010 Lille gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Konferenzschrift 2010 Lille Aufsatzsammlung |
| id | DE-604.BV043211833 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T12:12:10Z |
| institution | BVB |
| isbn | 9783319186962 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028634971 |
| oclc_num | 910759268 |
| open_access_boolean | |
| owner | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XII, 144 Seiten) 10 illus., 4 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4343519-1 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament |
| title_auth | Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament |
| title_exact_search | Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament |
| title_full | Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament Dheeraj Sharma, editor |
| title_fullStr | Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament Dheeraj Sharma, editor |
| title_full_unstemmed | Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament Dheeraj Sharma, editor |
| title_short | Cultural Perspectives in a Global Marketplace |
| title_sort | cultural perspectives in a global marketplace proceedings of the 2010 cultural perspectives in marketing conference lille france july 16 2010 hosted by ieseg school of managament |
| title_sub | Proceedings of the 2010 Cultural Perspectives in Marketing Conference : Lille, France, July 16, 2010 hosted by IESEG School of Managament |
| topic | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Interkulturelles Management Konferenzschrift 2010 Lille Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-18696-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634971&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634971&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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