APA (7th ed.) Citation

Gitlow, H. S., & Wheatley, E. W. (2016). Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference (Reprint from original edition.). Springer. https://doi.org/10.1007/978-3-319-16934-7

Chicago Style (17th ed.) Citation

Gitlow, Howard S., and Edward W. Wheatley. Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Reprint from original edition. Cham: Springer, 2016. https://doi.org/10.1007/978-3-319-16934-7.

MLA (9th ed.) Citation

Gitlow, Howard S., and Edward W. Wheatley. Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Reprint from original edition. Springer, 2016. https://doi.org/10.1007/978-3-319-16934-7.