Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2016
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| Ausgabe: | Reprint from original edition |
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | Originalausgabe erschien bei der Academy of Marketing Science 1979 unter dem Titel Developments in Marketing Science, Volume II |
| Beschreibung: | 1 Online-Ressource (XVI, 401 Seiten) 34 Illustrationen |
| ISBN: | 9783319169347 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-16934-7 |
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Datensatz im Suchindex
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| adam_text | PROCEEDINGS OF THE 1979 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
FOREWORD
CONSUMER BEHAVIOR
DISTRIBUTION
INTERNATIONAL MARKETING
MARKETING COMMUNICATIONS
MARKETING EDUCATION
MARKETING MANAGEMENT
MARKETING RESEARCH
NON-TRADITIONAL
PRODUCT, PLANNING AND DEVELOPMENT
SOCIAL, GOVERNMENTAL, ETHICAL/MARKETING THEORY AND HISTORY
RESEARCH IN PROGRESS
MISCELLANEOUS PAPERS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 1979 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2016
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1979 ACADEMY OF
MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN MIAMI, FLORIDA. IT
PROVIDES A VARIETY OF QUALITY RESEARCH IN THE FIELDS OF MARKETING THEORY
AND PRACTICE IN AREAS SUCH AS CONSUMER BEHAVIOUR, MARKETING MANAGEMENT,
MARKETING EDUCATION, AND INTERNATIONAL MARKETING, AMONG OTHERS.
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Gitlow, Howard S. 1947- Wheatley, Edward W. |
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| author_facet | Gitlow, Howard S. 1947- Wheatley, Edward W. |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-16934-7 |
| edition | Reprint from original edition |
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| genre | (DE-588)1071861417 Konferenzschrift 1979 Miami, Fla. gnd-content |
| genre_facet | Konferenzschrift 1979 Miami, Fla. |
| id | DE-604.BV043211832 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:12:10Z |
| institution | BVB |
| isbn | 9783319169347 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028634970 |
| oclc_num | 910758035 |
| open_access_boolean | |
| owner | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XVI, 401 Seiten) 34 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Howard S. Gitlow and Edward W. Wheatley, editors |
| title_fullStr | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Howard S. Gitlow and Edward W. Wheatley, editors |
| title_full_unstemmed | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Howard S. Gitlow and Edward W. Wheatley, editors |
| title_short | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference |
| title_sort | proceedings of the 1979 academy of marketing science ams annual conference |
| topic | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift 1979 Miami, Fla. |
| url | https://doi.org/10.1007/978-3-319-16934-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634970&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634970&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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