Holdings: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

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Bibliographic Details
Other Authors:	Obal, Michael W. (Editor), Krey, Nina (Editor), Bushardt, Christian (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer 2016
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Subjects:	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift Aufsatzsammlung
Online Access:	DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-473 DE-355 DE-703 DE-706 DE-824 DE-29 DE-739 Volltext Abstract
Physical Description:	1 Online-Ressource (XXV, 896 Seiten) 11 illus., 5 illus. in color
ISBN:	9783319118154
ISSN:	2363-6165
DOI:	10.1007/978-3-319-11815-4

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Record in the Search Index

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adam_text	LET’S GET ENGAGED! CROSSING THE THRESHOLD OF MARKETING’S ENGAGEMENT ERA / : 2016 ABSTRACT / INHALTSTEXT FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 2014 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN INDIANAPOLIS, INDIANA, ENTITLED LET’S GET ENGAGED! CROSSING THE THRESHOLD OF MARKETING’S ENGAGEMENT ERA. THIS VOLUME PRESENTS RESEARCH ON MARKETING STRATEGY, CONSUMER BEHAVIOR, QUANTITATIVE MODELING, AMONG OTHERS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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genre	(DE-588)1071861417 Konferenzschrift gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Konferenzschrift Aufsatzsammlung
id	DE-604.BV043211831
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indexdate	2025-02-20T07:05:03Z
institution	BVB
isbn	9783319118154
issn	2363-6165
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028634969
oclc_num	941873267
open_access_boolean
owner	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-12 DE-355 DE-BY-UBR DE-706
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physical	1 Online-Ressource (XXV, 896 Seiten) 11 illus., 5 illus. in color
psigel	ZDB-2-BUM ZDB-2-BUM_2016
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Springer
record_format	marc
series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4
title	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
title_auth	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
title_exact_search	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
title_full	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt
title_fullStr	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt
title_full_unstemmed	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt
title_short	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
title_sort	let s get engaged crossing the threshold of marketing s engagement era proceedings of the 2014 academy of marketing science ams annual conference
title_sub	Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
topic	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
topic_facet	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift Aufsatzsammlung
url	https://doi.org/10.1007/978-3-319-11815-4 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634969&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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