Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Gespeichert in:
| Weitere Verfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2016
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXV, 896 Seiten) 11 illus., 5 illus. in color |
| ISBN: | 9783319118154 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-11815-4 |
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| adam_text |
LET’S GET ENGAGED! CROSSING THE THRESHOLD OF MARKETING’S ENGAGEMENT
ERA
/
: 2016
ABSTRACT / INHALTSTEXT
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE
FULL PROCEEDINGS FROM THE 2014 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE HELD IN INDIANAPOLIS, INDIANA, ENTITLED LET’S GET ENGAGED!
CROSSING THE THRESHOLD OF MARKETING’S ENGAGEMENT ERA. THIS VOLUME
PRESENTS RESEARCH ON MARKETING STRATEGY, CONSUMER BEHAVIOR, QUANTITATIVE
MODELING, AMONG OTHERS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author2 | Obal, Michael W. Krey, Nina Bushardt, Christian |
| author2_role | edt edt edt |
| author2_variant | m w o mw mwo n k nk c b cb |
| author_GND | (DE-588)1097399125 |
| author_facet | Obal, Michael W. Krey, Nina Bushardt, Christian |
| building | Verbundindex |
| bvnumber | BV043211831 |
| classification_rvk | QP 600 |
| collection | ZDB-2-BUM |
| ctrlnum | (OCoLC)941873267 (DE-599)BVBBV043211831 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-11815-4 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Konferenzschrift Aufsatzsammlung |
| id | DE-604.BV043211831 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:05:03Z |
| institution | BVB |
| isbn | 9783319118154 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028634969 |
| oclc_num | 941873267 |
| open_access_boolean | |
| owner | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-12 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-12 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XXV, 896 Seiten) 11 illus., 5 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt |
| title_fullStr | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt |
| title_full_unstemmed | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt |
| title_short | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era |
| title_sort | let s get engaged crossing the threshold of marketing s engagement era proceedings of the 2014 academy of marketing science ams annual conference |
| title_sub | Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference |
| topic | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift Aufsatzsammlung |
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