Verfügbarkeit: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

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Bibliographische Detailangaben
Weitere Verfasser:	Obal, Michael W. (HerausgeberIn), Krey, Nina (HerausgeberIn), Bushardt, Christian (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham Springer 2016
Schriftenreihe:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Schlagworte:	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift Aufsatzsammlung
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Beschreibung:	1 Online-Ressource (XXV, 896 Seiten) 11 illus., 5 illus. in color
ISBN:	9783319118154
ISSN:	2363-6165
DOI:	10.1007/978-3-319-11815-4

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Datensatz im Suchindex

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adam_text	LET’S GET ENGAGED! CROSSING THE THRESHOLD OF MARKETING’S ENGAGEMENT ERA / : 2016 ABSTRACT / INHALTSTEXT FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 2014 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN INDIANAPOLIS, INDIANA, ENTITLED LET’S GET ENGAGED! CROSSING THE THRESHOLD OF MARKETING’S ENGAGEMENT ERA. THIS VOLUME PRESENTS RESEARCH ON MARKETING STRATEGY, CONSUMER BEHAVIOR, QUANTITATIVE MODELING, AMONG OTHERS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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isbn	9783319118154
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language	English
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series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4
title	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
title_auth	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
title_exact_search	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
title_full	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt
title_fullStr	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt
title_full_unstemmed	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference edited by Michael W. Obal, Nina Krey, Christian Bushardt
title_short	Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
title_sort	let s get engaged crossing the threshold of marketing s engagement era proceedings of the 2014 academy of marketing science ams annual conference
title_sub	Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
topic	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
topic_facet	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift Aufsatzsammlung
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